3 tips for your recruitment marketing

With the flood of open vacancies in today's job market, job postings are probably flying past your ears by now. The shortage of staff is a common and significant problem for many employers. In this blog, we give you 3 tips that can help you as an employer fill your open vacancies.  

What is recruitment marketing?

Inbound recruitment marketing is a form of marketing that focuses on promoting the company and attracting employees. It highlights the added value of working at a company. The ultimate goal is usually to recruit suitable people for specific roles. Below, we give you three tips you can use in your recruitment marketing strategy.

1. Change up the traditional application process

Using social media may seem like an obvious tip, but we see this channel regularly used incorrectly by many companies. It is important that your post stands out among the other posts from competing companies passing by. A practical example of what we used for DNA United Forwarders is an innovative concept on the traditional application process with a CV and cover letter. Requesting CVs and cover letters is of course not a bad approach, but if you get little to no response, lowering the barrier to applying can be a better option. 

The innovative concept takes the form of applying by phone call. If interested after reading the vacancy page, applicants only had to leave their details, such as their name, email and phone number. They were then called back for an introductory conversation, in which a DNA employee convinces the applicant, rather than the other way round.

This concept has several advantages:

1. You stand out more with this method compared to regular vacancy posts

2. You lower the barrier to applying, since writing a cover letter is a difficult task for many people. 

3. You have direct contact and can ask each other questions straight away to find out whether there is a match.

2. Give your visibility a boost

Besides posting vacancy listings, social media advertising is an additional option. This helps when you notice you're getting too little response and therefore need more visibility. This method works somewhat faster for companies that already have some data insights into the type of employee they want to attract. Good targeting is extremely important, so that you don't waste your advertising budget approaching people who aren't relevant to your company. So try to obtain as many data insights as possible, so you can choose the right platform and search specifically for potential employees. 

3. Offer your employees a referral programme

Word of mouth is and remains a powerful means of convincing others. And who can better describe and explain roles to other potential employees... exactly, your current staff! A referral programme therefore focuses on offering a reward when an employee refers an applicant. Research shows that referred applicants have as much as 4 times more potential for a role than a ‘normal’ applicant. This is because your staff can often accurately judge which type of employee is needed for a role. Worth trying, don't you think?

Bonus tip: reduce unnecessary manual work

As a bonus, here's another handy tip that helps you both in the short term and in future, meaning you need to carry out less manual work. Did you know that HubSpot can offer a huge number of automations that reduce the amount of manual work you need to do? One example of this is HubSpot Recruitment. You can let people schedule appointments themselves using a synchronising meeting link from your online calendar, as we do in the paragraph below.

Or think about using workflows (automation) that make an adjustment in your system triggered by a specific event. Take, for example, automatically emailing a customer as soon as they submit a quote request. Discover all the possibilities with HubSpot here.

Want to know more? 

We're happy to talk with you to find out how you can best reach potential employees. Through an introductory call, we find out what challenges you're facing and what support we might be able to offer. An introductory call is always completely non-binding and free of charge! You can easily schedule an introductory call here whenever it suits you. You're also welcome to call or email, Sander is happy to help.