Tradeplace and Addmark grow through HubSpot partnership
Carel Schrier
Tradeplace addresses almost every digital business requirement that exists between suppliers and retailers. This makes it a major player in household appliances, while consumer electronics brands also feature in its portfolio. Customers using the Tradeplace solution include AEG, Bosch, Samsung and Philips. As a result, Tradeplace is well known and widely used across all countries in the European Union.
Focus shifts to marketing
After 20 years, Tradeplace is now focusing on marketing and data. The huge volume of data is an ideal starting point for taking major steps forward. Structuring and consolidating key data in one place forms the basis for marketing. This allows marketing to be deployed as effectively as possible, based on behaviour, characteristics and activities.
Seizing opportunities with HubSpot
The opportunities, possibilities and ease of use were decisive factors for Tradeplace in choosing HubSpot. The right solution for challenges such as gaining insight into customer data, increasing efficiency through automation, and growth through the use of inbound marketing.
Working together for a flying start
A great partnership has been formed by combining guidance during HubSpot onboarding with focused marketing expertise. A strong combination that lays the foundation for growth.
