13 keywords in the top 3 within 4 months with smart SEO

ABO Milieuconsult, a subsidiary of the Belgian ABO-Group, provides specialist consultancy services in the areas of soil, environment and asbestos. With clients ranging from governments and multinationals to smaller companies and individuals, online findability is essential. From their offices in Kapelle, Houten, Assen and Sittard, they conduct nationwide fieldwork.

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13 keywords in the top 3 within 4 months with smart SEO

13 Keywords in the top 3

65,2% Decrease website errors

Increase usability

About Abo-milieuconsult

Scoring above the competitor in Google

As an expert in a niche market, it is crucial for ABO Milieuconsult to be found well on relevant keywords. Based on these relevant keywords, they will come up faster in a Google search where existing and potential clients can easily find them.

The goal of ABO Milieuconsult was to be found above the competition with relevant keywords for soil research, and therefore at the top of Google.

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Activities

From strategy to success: our SEO approach

The SEO process for ABO Environmental Consulting.

Start of the SEO process:
To begin, we started with a 0 measurement of the SEO status to understand the current performance of ABO Milieuconsult's website. This helped formulate an SEO strategy focused on relevant keywords and improving findability. Using the chosen strategy, we conducted keyword research, categorized them into pillar pages and clusters, and optimized the existing service pages with appropriate keywords. We also looked at the technical aspect of the website, such as resolving 404 errors, eliminating duplicate content, and optimizing title tags, meta descriptions and URLs. In addition, one to two SEO texts were written each month.

Results of the SEO process:
After several months of SEO optimization, ABO Environmental Consulting now has 13 keywords in the top 3 of Google! The technical improvements led to a 65.2% decrease in website errors, which improved usability and Google ranking. Following this result, new content is published every month according to a set content schedule, with one to two SEO texts per month, so that SEO performance continues to grow in the long term.

Working Method

An integrated SEO strategy for sustainable growth

The collaboration between ABO Milieuconsult and Addmark is more than just an SEO project: Addmark has become a strategic partner managing ABO's entire online visibility and growth. How do we do that? We do it in 5 clear steps that ensure continuous improvement in search results and customer interaction.

We started with a thorough SEO analysis of the current website and conducted a 0-masurement to map the current performance. This provided insight into the current findability and areas for improvement, both technical and substantive.

Based on the findings from the analysis, we made technical optimizations, such as improving loading speed, resolving error messages and optimizing the mobile version of the website.

In addition to technical improvements, we optimized the website content by integrating relevant keywords and improving the website structure. This increased search engine optimization and improved the user experience.

We established a link building strategy to increase the authority of the website. By obtaining strategic backlinks from relevant and reliable websites, we strengthen ABO Milieuconsult's position in search results.

SEO is an ongoing process. Therefore, we continue to monitor website performance and optimize keywords, content and technical aspects of the website. This ensures visibility and increases customer engagement.

Based on the findings from the analysis, we made technical optimizations, such as improving loading speed, resolving error messages and optimizing the mobile version of the website.

Strategic growth through enhanced visibility

SEO Success for ABO Environmental Consulting

Through a targeted SEO strategy, ABO Milieuconsult has greatly increased its online visibility. With 13 keywords in Google's top 3, improved technical aspects and a 65.2% drop in website errors, the website now has a better user experience and higher ranking. Thanks to continuous publication of relevant content, the SEO performance continues to grow.

“By working with Addmark and their expertise in SEO, our online presence has improved and our sales have grown.”

Thierry Hoogerheide Team manager - ABO Milieuconsult