5 benefits of inbound marketing

We are strong advocates of inbound marketing. Inbound marketing focuses on organically reaching your target audience by responding to their needs. In an earlier blog we covered getting started with inbound marketing. To add to that, in this blog we highlight 5 benefits of inbound marketing.

1. Measuring is knowing

Inbound marketing is often deployed online. As a result, data such as leads and views is easy to track. It is therefore important to monitor the performance of your marketing activities, so you gain insight into what works and what does not. By scheduling a fixed moment for this, you ensure you analyse your data consistently.

You can then use this data again for your marketing communications or audience targeting.

2. Relevance is key

Research by HubSpot shows that 59% have no need for sales contact during their decision-making process. Inbound marketing ensures that customers feel drawn to your marketing, because they already have a need for your product or service.

By responding to the needs of your target audience, you ensure they get in touch with you as soon as they need to. If you do not offer relevant content, your target audience cannot be reached and inbound marketing will not work effectively.

3. Inbound marketing is independent

Time and place play no role in inbound marketing. Your target audience decides when they want to get in touch with your company. With inbound marketing, you position your company in a more neutral way, because you convince your target audience of your product or service in a transparent manner.

4. Better visibility in Google

Products or services from well-known brands carry strong associations. Brands such as Coca Cola, McDonalds and Apple have high authority. Think of a hamburger, and you probably think of McDonalds. Or think of soft drinks, and Coca-Cola likely comes to mind.

Your company can also develop into a strong brand within your sector. Google increases your ranking when many links point to your content and when you use your expertise to share information that meets your target audience’s information needs. This makes you more visible to potential customers.

5. Your credibility is higher

Many people do not like (unexpected) sales-oriented calls or emails. They prefer to approach companies at the moment they have a need that can be fulfilled.

Making your expertise accessible therefore builds more trust. The (potential) customer can then gather information independently and form their own judgement without being pushed.

Want to know more about inbound marketing? Sure thing!

This was just a small selection of the many benefits of inbound marketing. Naturally, there may be many other benefits to gain for your company.

Would you like to optimise your inbound marketing? We can give you tailored advice in a no-obligation conversation. You can schedule it here! Or download our whitepaper for more information on inbound marketing.