Breeze: HubSpot's AI Engine

Carel Schrier Carel Schrier
1 Jul 2026 - 8 min leestijd

Discover what HubSpot's new AI can do for you! 

We briefly mentioned this in our INBOUND24 blog, but HubSpot has recently upgraded its AI features with the introduction of Breeze AI! 

Breeze integrates seamlessly within your HubSpot portal, giving you the tools to make your business processes more efficient straight away. The insights into customer behaviour, improved data quality and targeted recommendations to optimise the customer experience enable teams to make decisions faster, collaborate better and be more successful at every stage of the customer journey.

From first contact to conversion and customer retention; with Breeze you get the most out of your HubSpot platform! Meet Breeze. An AI that strengthens the entire Customer Platform. Breeze offers three major benefits, namely:

Breeze Copilot

Breeze Agents

Breeze Intelligence

 

Breeze Copilot

breeze-copilot-en@2x

Have you ever dreamed of your own personal assistant? Breeze Copilot is the solution, your smart AI partner that is constantly available to assist you, whatever you're doing within HubSpot. Breeze Copilot uses generative AI and your CRM data to optimise your workflows and handle tasks efficiently. Essentially, it's an AI conversation partner that truly understands what your business needs.

This variant of Breeze acts as an AI assistant that supports you with all your tasks within HubSpot. Some of the benefits include:

  • An integration with your CRM data for more personalised outcomes
  • User-friendly interface for conversations with suggested prompts
  • Accessibility via HubSpot's customer platform

 

Breeze Agents

breeze-agent-en@2xThis variant of Breeze increases your team's productivity without requiring you to hire more staff!

Breeze Agents are AI-powered experts designed to optimise workflows, from planning to execution. With expertise in content marketing, social media, sales prospecting and customer service, Breeze Agents automate the work in your business to help you grow. 

The benefits of Breeze Agents summarised: 

  • Expand your content marketing efforts with a consistent stream of ideas and topics

  • Easily generate landing pages, podcasts, case studies and blogs
  • Create targeted content in your brand's voice by using CRM data

 

Breeze intelligence

breeze-intelligence-en@2x (2)AI solutions for businesses are only as good as the quality of the data they can use. Strengthen your CRM with Breeze Intelligence. This feature, equipped with advanced large language models and AI data sources, provides access to more than 200 million customer and company profiles. Improve your forms' conversion rates, identify the intent of your website visitors and ensure your database stays up to date with regular updates.

Curious what Breeze AI can do for your HubSpot portal? Below we briefly discuss, per Hub, where Breeze can help: 

Content Hub
Create and manage content with AI-driven efficiency. 

Streamline your content marketing with Breeze. Automate content creation and manage assets at scale, so you can deliver targeted experiences to your audiences. Popular features include:

 

Marketing Hub
Transform your marketing strategy.

With Breeze, marketers get help generating leads and automating marketing to drive targeted and impactful strategies. Popular features include: 

 

Sales Hub
Accelerate your company's revenue growth.

Give your sales efforts a boost with Breeze. Build pipelines and close deals with AI-assisted ease and ultimately transform leads into loyal customers. Popular features include: 

 

Service Hub
Connect with your customers in a unique way.

Elevate customer service experiences with Breeze tools that support your team in scaling assistance and encouraging customer retention. Popular features include: 

 

Platform-wide tools
Get your work done with ease.  

HubSpot's customer platform gets to work for you with AI-enhanced capabilities. Popular features include: 

 

Would you like to know more about the many possibilities of Breeze, or discuss what HubSpot could mean for your business? Then schedule a free call with Carel or get in touch with Sander!

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