In this blog you'll learn which elements are essential in a corporate story and how to write a compelling brand narrative. This lets you inspire people and connect them to your brand.
What is a corporate story?
A corporate story tells the identity of a brand. It provides a strategic anchor for the future, so that your brand message and tone of voice stay consistent across all communication. It also gives your employees and readers a clear impression of your brand's positioning.
What do you find in a corporate story?
A corporate story describes the DNA of your organisation. Everything your brand stands for is woven into your story. Useful (and in our view essential) indicators to help describe this are your reason for being, vision, mission, core values and organisational culture.
A brand story usually says a lot about an organisation's positioning as a result. If you'd like to learn more about positioning and building your brand identity, take a look at our blog on the importance of a strong brand identity.
You can, of course, also add other relevant information that's characteristic of your organisation. There are no restrictive rules for a corporate story. Anything goes, as long as it's relevant.
How do you write a compelling corporate story?
A good corporate story makes your company's identity felt from the inside by readers. Skilled writing is therefore essential to truly bring your readers into your brand story. Pride, recognition, change and inspiration are the emotions you want your readers to experience while reading.
Addmark's corporate story
Time for a concrete example: our own brand story. Do keep in mind that you should create your own brand story. Treat ours as inspiration only.
Driven by growth
About two years ago, AddBazen Carel and Sander shook hands. They wanted to keep growing together by helping other companies grow. As experienced designer and marketer, they were by then convinced that marketing and design need each other. Addmark was born.
For many companies, marketing is a broad concept, which makes it hard to know what's relevant and what actually works. And we don't blame them. With all the possibilities in this fast growing world, it's important to filter out the right techniques. We bring marketing and data together for sustainable company growth. Based on a business strategy, we apply data driven marketing to achieve results.
Growing together
…we're not the only data driven marketing agency on the planet, that's true. But our way of working ensures a unique collaboration and lasting growth. We're happy to walk you through our approach in detail.
Personal
We offer tailored solutions. We listen to our client's question and give suitable advice with a targeted (marketing) plan.
Involved
Our personal approach and involvement go hand in hand. Alongside carrying out targeted marketing activities, we like to communicate often, even in between. This way, everyone keeps pointing in the same direction and together we reach the desired result.
Fast
We like to keep the lines short and won't leave you waiting a week for a reply. If you have a question, we usually respond within a day. Feel free to message or call us any time.
Creative
We firmly believe that marketing and design cannot exist without each other. Our creative designs help you stand out, so you get noticed faster and grow quicker.
Let's grow together!
Do you find it hard to write a corporate story because your position in the market is unclear? Then get in touch with us. In a no obligation conversation we can provide you with suitable advice. Together we can build a plan for defining and implementing your positioning.
