What Is a Chatbot?

You interact with website visitors in several ways. You may receive a completed contact form or a quote request in your inbox. Just as you can speak to customers by phone, email and WhatsApp, you can also engage them directly on your website. More and more companies add a chatbot to their site. This is an automated conversation partner that visitors can ask questions.

A live chat on your website takes a great deal of work off your hands and is therefore a smart investment.

Would you like to know more about adding a chat function to your website? Addmark is happy to explain the value of a chatbot.

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What Is a Chatbot?

A live chat is an attractive option for several reasons. Addmark lists a number of them:

A chatbot is ideal when visitors frequently ask the same questions.
A chatbot can generate qualified leads or route visitors to the right employee or department.
A chatbot gives potential customers the sense that you are available around the clock.
A chatbot often provides an answer within seconds.
A chatbot is perfect for sending personal messages to website visitors.

A chatbot starts a conversation as soon as a message is sent. It detects recognisable elements in the text. The chatbot then returns an appropriate response or triggers another action. In addition to sending messages, a chatbot can also ask questions. You configure this yourself.

This makes a chatbot extremely useful for customer service. Your team no longer has to handle simple questions. If the chatbot cannot resolve the issue, the visitor can still be transferred to a member of staff.

What are the benefits of a website live chat?

A chat function is a smart way to improve your customer service. Additional benefits include:

Chatflows help you connect with website visitors more quickly.
A live chat improves your online availability.
A chatbot collects valuable data that you can use to improve your website or expand your FAQ.
A chatbot can transfer visitors to a real employee.
A chat function saves time by handling a large share of questions automatically.
A chatbot contributes to higher customer satisfaction.