Inbound marketing is the way in which you attract your target audience and Buyer Personas. It is inseparably connected to creating and publishing valuable content.
The valuable content you make can be presented in various ways, such as blog articles, content offers and social media. Think here of valuable content that gives information about how your product or service provides a solution.
To attract your audience or in other words ‘attract’ through inbound marketing, you optimise all the content on your website with an SEO strategy.
Subsequently, with inbound marketing you ensure your potential audience is ‘engaged’. It is important that you build long-lasting relationships with your potential audience. This must also be expressed in the ways in which you communicate with your leads.
Engagement within for example your inbound sales is the way in which you handle and manage conversations. Concentrate on how service employees deal with enquiries from interested people and prospects. Important here is that you always offer solutions instead of selling directly. This ensures that all deals end in agreements between your customers and your company. This means you truly add value for your ‘right-fit’ customers.
Delight ensures that customers are satisfied and receive support long after they have made a purchase. These strategies include that your team members really become experts who can assist customers at any moment.
In short, helping and supporting customers is extremely important in the form of service. A satisfied customer can lead to an ambassador or promoter of your company. So do not avoid any conversation and treat everything in a similarly thoughtful way to help your customers!
