Email marketing

Email is, when carefully thought through, a very effective form of direct marketing. Because you can approach the customer one-on-one with email, the customer will feel valued and understood.

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Email marketing

What is email marketing?

Email marketing today is more than simply sending a newsletter every month. It is a way to offer personal content to your target audience. Depending on the goal of the email, you can create the right content and tailor it to the needs of the audience.

Go for the right segmentation based on the customer journey and give your (potential) customers relevant content that truly matters to them.

A strong email marketing strategy

Before you start email marketing, it is good to define your goals, desired results and plan of approach clearly. With this you can determine the right strategy to achieve your goals.

With the correct email marketing strategy you can send your emails in an effective way and provide the right content at the right moment to your target audience.

The right email marketing tool

Before you begin with email marketing, it is important to choose a tool that suits your company. One of the tools you can use for this is HubSpot.

HubSpot is a CRM system with an integrated email marketing tool. In this tool you can easily create a clean design for your email and you can adjust content blocks easily using drag and drop.

Because your email marketing in HubSpot is connected to your CRM, you can easily build the right email lists based on properties from the CRM, send a personalized email or insert personalized data in your email.