SEO & Content

Search Engine Optimization is a form of performance marketing focused on achieving a higher position in the organic search results of search engines. Search engine optimization is almost always part of a company’s marketing activities. This is partly because it is a cost-free way of advertising and good for the quality of your website. To score well with SEO marketing you must pay attention to different aspects.
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SEO & Content

What is SEO?

SEO (Search Engine Optimization) focuses on achieving a high(er) ranking in search engines. A good SEO strategy includes not only high quality content but also takes into account the technical aspect of a website. Additionally SEO is ongoing and for the best results you must work on it structurally.

Search engines like Google and Bing are also becoming smarter. It is therefore important to keep an eye on the latest developments and include them in your strategy. SEO optimization costs no money but requires a lot of time. To make sure you invest this time properly and actually see results it is important to focus on the right components.

Technical SEO

Search engines want to provide the best possible results for queries. Crawling and evaluating websites based on various factors is necessary for search engines to achieve this.

Optimizing the technical part of the website aims to create a well-functioning website that is fast and user-friendly for the visitor. You may create very strong content but if your website does not function properly you will never achieve optimal results. That is why it is important to pay attention to maintaining and optimizing your website.

SEO-content

SEO content creation and optimization is about creating content that is qualitatively strong. This forms the basis to attract new visitors. When the content matches the search intent of the visitor, it is relevant and more SEO value is assigned.

When writing texts and using supporting images and videos it is important to take into account various factors. Use one header, add a valuable meta description and use enough words.

Start with keyword research

Before you start creating SEO content it is important to have insight into the keywords that align with an organization and for which there is sufficient search volume. That way you work in a targeted manner and it is easier to give the correct priority to content creation.

Executing keyword research is very effective. This way you find out which keywords score well and which do not. It is important to not only use well-performing keywords on your website or landing page but also ones that suit your target audience. In this way your SEO content also reaches the people you wish to reach.

Short-term results?

SEO marketing delivers results in the long term. If you want results in the short term alongside working on your SEO marketing it is interesting to use Search Engine Advertising (SEA). By deploying campaigns and budgets you make sure you are directly at the top of the search results for queries that are relevant to your organization.