Video Marketing

Video advertising is hot because video consumption is high. Use video as a marketing tool for your company. In a video you can share something about your company, your mission or the products and services you sell. Video is accessible and easy for your audience to absorb.

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Video Marketing

Why video marketing?

There is no better way to trigger emotions and feelings than with a compelling video. Video stimulates multiple senses, which means people are more likely to remember your video content.
Video content often grabs attention, but it is just as important to hold that attention. A well thought-out video marketing strategy behind your video content is therefore essential.

Make an impact with video advertising

If you ask us, you would have been better off starting with video marketing yesterday than today. Why that is, we are happy to explain.

Video creation is a relatively simple and short process. Your video campaign should be based on a clear strategy and carry a clear message. This gives your videos the right ingredients to make a big impact on your target audience.

Different goals, different videos

You have decided to start with video advertising, a good choice. But which video should you use at which moment? That depends on the goal you want to achieve.

If you aim to create brand awareness, you can produce a strong brand video that tells people about your company.

If you want to increase sales, a product explainer video is a smart option. As many as 74 percent of people prefer video to learn about a product.

Advertising on YouTube

YouTube ad formats include:

Standard video ads shown before a video.
Ads displayed in search results or on the home page.
Bumper ads, which are six-second video ads that cannot be skipped.
Overlay ads, which are shown over part of the video.

The best place for your video and display ads is of course YouTube. YouTube is the largest video platform worldwide and functions both as a search engine and as a social media platform. Advertising on YouTube allows you to reach a very large audience.

There is plenty of choice in how to deploy video advertising, which can make the selection challenging. We are happy to discuss the options with you and help you make the right choice.