Growth Marketing

Growth marketing is a relatively new form of marketing aimed at stimulating qualitative growth for your company.

A more familiar term that resembles growth marketing is growth hacking. You may have heard of it before. The objective is the same, namely to grow. There is, however, a clear difference.

Growth hacking focuses on general, rapid growth through technological hacks and inventions.

In growth marketing the focus is not on fast growth but on qualitative growth and sustaining that growth. Growth marketing focuses on the company’s branding and interaction with the target audience.

In growth marketing the focus is not only on attracting new customers but also on activating existing customers.

You cannot simply try something and hope it works. You need to know it works. You may think, how is that possible without a crystal ball?

We do not have one either, but we all have data!