Social Media Strategy

When you want to start with social media you cannot do without a social media strategy. Beforehand you must have several things clear, before you can truly be successful. What are your objectives? Who exactly do you want to reach? On which social media channels do you want to reach them? What message do you want to convey and above all; does it fit your brand identity and your brand story? Ultimately this ensures that your social media brand story becomes visual and tangible.
This way you get the best results from your social media activities.

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Social Media Strategy

Social strategy with an action plan

The creation of a solid strategy begins with gathering the right data. When making choices or mapping out trends data is essential. With your corporate objectives on the horizon it is time to determine objectives that align with them. Subsequently establish your social brand identity, buyer personas and the use of the right resources.

Then a plan of approach follows about how you can conduct marketing on social media that aligns with your company and target audiences. That way you find the sweet spot and can use social media successfully.

You can even go a step further by creating a channel-specific strategy. Think here of an Instagram marketing strategy or a Facebook marketing strategy.

Define your social objectives

Social media objectives can differ greatly. Do you, for example, want more leads or conversions? Do you want to generate greater brand awareness?

That is why it is important to refer to your corporate objectives. Where do you want to be in 12 months? And how can social media contribute to that?

Based on these corporate objectives you can ensure that Social Media connects perfectly here and that you work toward the bigger picture. Anyone can hit a social media “advertising button”, but does it then contribute to the bigger picture?

Social brand identity

How you present yourself as a company on social media must align with your values. Who are you? Who do you want to be and what do you want to say? Ultimately you need to create a social brand identity that seamlessly aligns with your brand values and corporate identity. You should translate this in both text and imagery, so you radiate unity and are recognisable to your target audience.

Social media objectives can differ greatly. Do you, for example, want more leads or conversions? Do you want to generate greater brand awareness?

That is why it is important to refer to your corporate objectives. Where do you want to be in 12 months? And how can social media contribute to that?

With a social media strategy by your side it is time to create a plan of approach. How will you execute your strategy on Instagram or Facebook?
Which themes and topics can we link to your business and, more importantly; every post must convey the brand story.

In the end your strategy provides guidance on which direction you need to go to reach your audience. Thus you get the best out of your social media channels.