New product updates from HubSpot
The latest HubSpot updates are here again! This month, HubSpot introduces several smart innovations that fit seamlessly into the daily work of marketing and sales teams. The updates are designed to make your work easier, smooth out processes and, above all, help you collaborate faster and more efficiently. With improved AI functionality, new integrations and additional analysis options, your work becomes just that bit easier and more effective. Below are this month’s key highlights, with a short summary of what each one means in practice.
HubSpot connector for ChatGPT
What is it?
You can now ask both quick questions and run in-depth analyses with the HubSpot connector in ChatGPT, from “How many tickets were created last week?” to complex analyses of seasonal patterns.
Why does it matter?
This means you get insights from HubSpot without having to build reports yourself. Whether you want a quick status update or an in-depth trend analysis, you get it straight in your chat.
Who is it for?
All HubSpot customers with a paid OpenAI subscription.
AI invoice emails
What is it?
AI now helps you draft professional invoice emails that automatically include the right details and are ready to send straight away.
Why does it matter?
No time lost on writing and formatting, and your customers always receive a neat, clear email. This saves you time and improves the customer experience.
Who is it for?
Commerce Hub users.
Healthy & unhealthy lists in email health status
What is it?
You can now see in a single overview which email lists are performing well and which are actually harming your reputation.
Why does it matter?
Knowing which lists boost your open rates and deliverability, and which ones actually weaken them, lets you optimise far more precisely and improve your results.
Who is it for?
Available in all hubs and tiers.
AI report insights on mobile
What is it?
Reports in the mobile app now get an AI summary with the key insights, making your data far easier to understand.
Why does it matter?
Analysing reports on a small screen can be time-consuming. Thanks to AI, you get the key points straight away in plain language, perfect for quick checks on the go.
Who is it for?
Available in all hubs and tiers.
Smarter customer agent
What is it?
The customer agent can now reason better and adapt during conversations. It asks clarifying questions and can find the right solution faster.
Why does it matter?
Customers get a more natural experience and are helped faster. It feels less like a bot and more like a smart assistant that genuinely thinks along with you.
Who is it for?
Available in all hubs and tiers.
Analytics tabs for websites and landing pages
What is it?
New ‘Analyse’ tabs let you see your page performance at a glance, including conversions and visitor behaviour.
Why does it matter?
You no longer need to build separate reports, because everything is neatly gathered in one place. This lets you see faster which content is performing and where optimisation is still needed.
Who is it for?
Content Hub and Marketing Hub Pro & Enterprise.
Breeze Copilot during live calls
What is it?
During an ongoing phone call you can now switch on Breeze Copilot for real-time answers and handy summaries.
Why does it matter?
This gives your reps direct support. Think call notes, follow-up suggestions or visibility into open tickets, all without interrupting the call.
Who is it for?
Available in the calling widget during calls.
Smarter campaign goals
What is it?
Setting and tracking campaign goals has been refreshed. You can choose from more standard goals and get linked reports straight away.
Why does it matter?
This makes campaigns far more goal-driven to set up and easier to evaluate. It makes it simpler to genuinely steer towards results.
Who is it for?
All marketing teams managing campaigns.
Anniversary filters
What is it?
You can now build lists based on recurring dates such as birthdays and anniversaries, without complicated workarounds.
Why does it matter?
This makes it easier to use personalised communication, for example a birthday email or an anniversary discount.
Who is it for?
All hubs and tiers.
Your brand on invoices
What is it?
Invoices will now automatically feature the colours and style of your brand.
Why does it matter?
This gives your invoices a more professional look and strengthens your company’s recognisability.
Who is it for?
All hubs and tiers.
In closing
With these new features, HubSpot once again shows that the platform never stands still. AI is playing an ever-bigger role, whether in invoicing, reporting or real-time support during calls. The improvements in campaign goals, analytics tabs and filters also make the platform smarter and more practical to use.
Want to know which updates have the most impact on your organisation, or how to put them to smart use within your processes? Our team is happy to think along with you and help you get the most out of HubSpot. Together, we make sure you don’t just keep up, but stay ahead.
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