258% more clicks for Sinke Komejan thanks to Performance max

Sinke Komejan is a brokerage and valuation company that has been active in the Zeeland housing market since 1961. With branches in Goes, Middelburg and Zierikzee, they combine local expertise and a personal approach. In addition, expertise and quality are central to Sinke Komejan: they guide people expertly and committedly when buying or selling their home.

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258% more clicks for Sinke Komejan thanks to Performance max

Bigger online impact

Better outreach to relevant audiences

Conversion increase

About Sinke Komejan

Digital acceleration with Performance Max

Sinke Komejan wanted to increase their online visibility and attract more relevant visitors to their website. Although campaigns were already running, the results left room for improvement. Therefore, they chose to work with Addmark to optimize their digital marketing.

It was decided to set up a new Google Ads Performance Max campaign. This involved redesigning the entire campaign structure, with a clear focus on the target audience, conversion and scalability. Thanks to the smart deployment of Performance Max, which combines machine learning and broad targeting strategies, substantial growth was achieved in a short period of time.

The number of clicks increased by as much as 258% and the number of ad impressions increased by more than five times compared to the old campaigns. By continuously optimizing the campaigns based on real-time data, not only did traffic to the website grow, but the number of leads also increased.

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Methodology

Targeted advertising

With a clear strategy, smart choices and constant optimization, we ensure that your campaigns not only start well, but continue to perform. Our approach is all about results, and we like to explain it in four steps.

A successful Google Ads campaign always starts with insight, we first delve into your company, the industry you operate in and of course your specific goals and wishes. Is it about lead generation, sales, visibility or strengthening your brand position?

Then we analyze who your ideal target group is, how they behave online and through which channels they can best be reached. Based on these insights, we draw up a plan in which we determine which campaign types we will deploy (for example, Search, Display, Video or Performance Max) and how we can distribute the available budget most effectively.

This phase lays the foundation for a campaign that is not just about clicks, but about actual results.

Once the strategy is clear, we start building the campaigns. We set up the structure, write powerful and appealing ad copy and select targeted keywords or audience segments.

In Performance Max campaigns, we combine different campaign materials, such as images, videos, headlines and descriptions, so that Google can automatically compile the best combinations for each user.

We also provide the right links to conversion tracking, so we have insight into the actual effect of each campaign from the first moment. We take variation, relevance and consistency into account so that the ads match the expectations and needs of your target audience.

By building the campaigns technically and smartly, we lay the foundation for optimal performance.

After the campaigns go live, the process of continuous measurement, learning and improvement begins. We monitor the performance of the ads daily: how many clicks do they generate, how many conversions follow from them, and where can we improve? Based on these insights, we make targeted adjustments. For example, adjust bidding strategies, add or exclude keywords, optimize ad texts or refine target groups. In the case of Performance Max, we use machine learning data to discover which combinations of campaign materials and channels score best.

By actively optimizing, we not only improve ad budget efficiency, but also ensure that campaigns continue to adapt to changing customer behavior and market conditions. Growth here is not a coincidence, but the result of smart, continuous optimization.

We believe in transparency and cooperation. That's why we provide you with clear reports that not only show you the numbers, but also explain what they mean. We show which campaigns make the most impact, which adjustments we have made and where there are still opportunities for growth.

In addition to the monthly reports, we regularly discuss your progress, and together we look for new opportunities to get the most out of your Google Ads campaigns. Think about expanding into new markets, deploying additional campaigns or optimizing landing pages to achieve even more conversion.

By linking our insights to concrete advice, we ensure that your online marketing is always evolving, with one clear goal: achieving better results in a sustainable way.

Targeted advertising, visible results

More traffic and more conversions

The sharp increase in reach and interaction immediately drove better conversion results. By taking full advantage of the automation capabilities within Performance Max, ads were tailored to behavior, interest, search queries and characteristics of potential customers. These real-time adjustments ensured that ads were shown at the right time, through the right channel and to the right audience. As a result, conversion rates increased by more than 50% within a year compared to previous campaigns. With this approach, Sinke Komejan greatly enhanced their visibility.

"Addmark thinks along, switches quickly and always keeps an eye on the end result. A perfect party to work with."

Wendy Hamelink Marketingmedewerker