From data to decisive action at Van Tilburg-Bastianen

Van Tilburg-Bastianen has been a trusted name in mobility and transport for decades. As an official dealer for brands such as DAF and Farizon, the company operates in the Netherlands, Poland, and Germany. Due to the organization's continued growth and the amount of customer data, it became increasingly important to manage information centrally and use it more intelligently. Together with Addmark, Van Tilburg-Bastianen took the next step by implementing HubSpot and linking HubSpot to the Customer Data Platform (CDP). This provides an integrated approach to marketing, sales, and service. Customers, contacts, and vehicles, including associated data, are immediately visible. Everything is managed within a single system, from quotation to the last workshop appointment.

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From data to decisive action at Van Tilburg-Bastianen

HubSpot integrated with Customer Data Platform for real-time data flows

Connection between marketing, sales, and service

Smart identification of sales opportunities through automation

About van Tilburg-Bastianen

From insight to action in a single platform

Smart start: the power of first impact

Van Tilburg-Bastianen had one key ambition: to use data more intelligently so that employees could act faster and more proactively. Together with Addmark, the foundation was first laid with Strategy Mapping, in which processes and information flows were analyzed. Based on that blueprint, it was determined which data adds value for marketing, sales, and service. The technical translation was then made. Data from the Dealer Management System, Incadea, flows via the Customer Data Platform to HubSpot, where this information is actively used for campaigns, segmentation, and reporting. Workflows provide account managers with automatic notifications or tasks when an opportunity arises. These workflows are also used to send automatic customer-focused emails based on data, ensuring that the right email ends up in the right place at the right time.

From routine to revolution

Data-driven growth as the new standard

The collaboration between Van Tilburg-Bastianen and Addmark does not stop at implementation. Together, we continue to work on creating an organization that operates in a fully data-driven manner. Now that there is a single, complete customer view, marketing and sales can better align their activities. Marketing can deploy campaigns in a more targeted and personalized way, while sales receives real-time signals about customers. This results in shorter follow-up times, more relevant conversations, and stronger customer relationships. With the help of clear dashboards and reports, management also has access to up-to-date insights to make faster and more informed decisions. To ensure a lasting impact, Addmark trained the Van Tilburg-Bastianen teams in the daily use of HubSpot. From pipeline management to reporting, employees now know exactly how to convert data into concrete actions. HubSpot has thus become an integral part of the customer process and is the driving force behind growth, insight, and collaboration.

Methodology

A strategically designed onboarding process

A successful HubSpot implementation requires a clear strategy and a structured approach. That is why Addmark works according to a proven five-step framework, enabling every organization to achieve its first impact within 90 days.

We start by understanding your business and processes. We don't opt for a plug-and-play approach, but rather a tailor-made strategy combined with best practices regarding the use and design of HubSpot. We translate this entire story into an overall sketch, choosing an ideal design for the entire field of marketing, sales, and service. This gives us a good discussion point with a dot on the horizon, but you also have a defined project plan for each component.

Data is valuable, but only if it is clear and usable. As part of and in line with Strategy Mapping, we work with you to create an overview of the fields and Custom Objects that are valuable to your business. We also ensure that we make them as “dummy proof” as possible. This means that we often opt for data fields with dropdown selections, multiple checkboxes, or other fixed options rather than open text fields.

HubSpot offers many possibilities, but only if it is set up correctly will the platform work for you instead of against you. We set up the right pipelines, implement smart marketing tools and workflows, and take manual tasks off your hands. We also add dashboards and reports for real-time insight. But we go beyond the basics: we connect HubSpot to existing systems so that everything works together seamlessly. The result? A powerful and efficient platform.

Before we go live, we test everything down to the last detail. From data transfer to the functioning of automations, forms, and reports: everything is carefully checked. We do this in collaboration with you, so that feedback can be processed immediately. This also ensures that HubSpot fits perfectly with your practical needs. It would, of course, be disastrous for adoption if many changes had to be made when going live.

A good system is only truly valuable if everyone can work with it. That's why we provide practical, hands-on training in which users learn how to use HubSpot effectively right away. We provide clear explanations, concrete examples, and practical tips to ensure a smooth transition and optimal use of the system. We remain available for questions and actively contribute ideas for improvements. Of course, the real work begins once the onboarding is complete. This allows us to get the most out of HubSpot, not only today but also in the future.

“By using HubSpot and data-driven working methods, we have insight into customer behavior and sales opportunities. Our account managers automatically receive notifications when action is needed. This makes our work faster, more focused, and above all, smarter.”

Tijn van Drunen