Personalised content
Adapt content based on data from your CRM.
HubSpot CMS Hub is a tool for designing, hosting and maintaining a user-friendly website. Because it is powered by the CRM system, you build websites with the customer experience at the centre.
Because HubSpot CMS is part of the HubSpot CRM platform, your website can be fully driven by your CRM. With the data you collect you can build a personalised website, create better content through continuous optimisation and track all results in reports.
The CMS helps marketers create, update and optimise website pages independently. You can assemble pages easily with drag and drop.
Within HubSpot CMS you have various SEO options. You translate your keyword research into Pillar Pages and Topic Clusters and receive concrete recommendations for your pages.
Your website design works across all devices. With mobile first in mind, it is essential that your site performs well on every screen.
Tailor content to relevant data from your CRM. Show different audiences different content or calls to action through smart content.
Optimise your website through A/B tests and see which content performs best. With HubSpot CMS you can split traffic 50/50 or run an adaptive test with up to five variants.
Create multiple calls to action to convert visitors into leads. Smart rules allow you to show different calls to action to different audiences.
The CMS helps marketers create, update and optimise website pages independently. You can assemble pages easily with drag and drop.
Within HubSpot CMS you have various SEO options. You translate your keyword research into Pillar Pages and Topic Clusters and receive concrete recommendations for your pages.
Your website design works across all devices. With mobile first in mind, it is essential that your site performs well on every screen.
Tailor content to relevant data from your CRM. Show different audiences different content or calls to action through smart content.
Optimise your website through A/B tests and see which content performs best. With HubSpot CMS you can split traffic 50/50 or run an adaptive test with up to five variants.
Create multiple calls to action to convert visitors into leads. Smart rules allow you to show different calls to action to different audiences.
Beyond personalising your marketing, sales and service, it is also important to make your website as personal as possible. With the connection between your CMS and CRM, you can adapt content using all available CRM data. You can tailor content based on location, lifecycle stage, device and language.
With smart rules you adjust content blocks or calls to action by lifecycle stage so that a lead sees something different from a customer.
With HubSpot CMS you can adapt quickly and easily as your business grows. You can scale with this CMS tool and configure everything without troublesome plugins or limitations you may encounter in other systems.
Adapt content based on data from your CRM.
By continuously monitoring website results, you can keep optimising your content.
Scale your website as your company grows.
Everything you need to build and scale a powerful, optimised website that converts is available in HubSpot CMS. There are various options for purchasing the tool. For the full price list, consult the HubSpot pricing page.
HubSpot Marketing Hub is available at several subscription levels. There is a free version with basic tools and three paid tiers. Depending on the tools you want to use and the number of marketing contacts you want to target, there is a suitable plan. This lets you get started quickly and makes it easy to scale.
HubSpot is a comprehensive and user-friendly CRM platform with six different hubs that cover the built-in software packages. Read more about each HubSpot hub and its capabilities.