HubSpot Marketing Hub

The HubSpot Marketing Hub includes all the marketing tools you need to successfully implement your inbound marketing strategy. Your marketing team will work faster and more effectively, achieving better results thanks to a positive ROI from your marketing campaigns.

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HubSpot Marketing Hub

Inbound marketing with HubSpot Marketing Hub

In today’s digital world, the customer holds the power. They can access information anytime, from anywhere.

That is why it is essential for your business to be visible and contribute to your potential customer’s journey. By using the HubSpot Marketing Hub, you have all marketing tools at your fingertips and work from a single system. Data synchronises in real time, giving you the right insights to be present at the right moment with content that resonates with your target audience.

Marketing tools

Marketing tools
With the HubSpot Marketing Hub, you foster growth. Your marketing team operates from a single system to optimize marketing efforts. Lead generation plays a key role, and through automation, segmentation and personalisation, you elevate your marketing to the next level. Processes become optimised so that new leads are followed up at the right moment by the sales team, with the ultimate goal of driving revenue.

Key functionalities of the HubSpot Marketing Hub:

CRM
Advertising
Email marketing
Social media planning and monitoring
Website CMS: blog, landing pages and web pages
SEO
Marketing automations
Dashboarding
Workflows
Lead nurturing
Lead scoring
Forms
CTAs
Buyer personas

Marketing segmentation with HubSpot

Within HubSpot’s CRM, all information about contacts and companies is collected. Think of details such as name and email address, as well as the activities performed per contact. You can use CRM data to segment contacts and companies. In HubSpot, it is possible to create active and static lists based on various filters—an optimal way to deploy your marketing. This allows you to reach the right audience with relevant content.

Marketing optimisation with data and automation

Because HubSpot is connected to all the marketing channels being used, you collect all data with precision. This data is essential for accurately measuring how marketing campaigns are performing. These insights then allow you to implement optimisations and build workflows. With HubSpot workflows, it is possible to automate marketing and display personalised content to contacts in the CRM based on triggers. The goal is to build a meaningful relationship. In addition, automations make it possible to significantly scale your marketing. This way, you increase both the effectiveness of your marketing campaigns and the productivity of your marketing team.

50 percent lower cost per lead with HubSpot and Google Ads

Digital growth is essential at Insocial, and a key reason they decided to switch from Salesforce to HubSpot—to elevate their marketing. After onboarding and setting up data correctly, this data had to be enriched and used to optimize campaigns.

Data and automation to optimize marketing:

50 percent lower cost per lead
Integration between HubSpot and Google Ads
Accurate data with lifecycle stages

Case Insocial

HubSpot Marketing Hub pricing

The HubSpot Marketing Hub is available in various subscription plans. There is a free version with basic tools and three paid subscriptions. Depending on the tools you want to use and the number of marketing contacts you wish to reach, there is a suitable plan. This allows you to start quickly with HubSpot and scale easily.

For the full pricing list, visit the HubSpot pricing page.