A/B Testing

Do you want to significantly improve your website’s conversion? An A/B test is always useful. You examine the effect of changing a specific element on a web page. You implement changes in the layout or structure to give your website’s conversion optimisation a boost. What impact do certain changes have, and how do they affect your website visitors? You investigate this by means of an A/B test.

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A/B Testing

In an A/B test you examine the impact of an adjustment on your website and the effect this has on your conversion or revenue. You do this by comparing two test variants. In practice, this means one half of your website visitors sees page A and the other half sees page B.

Page A is the original web page, while a specialist compares page B to see what the effect of the changes is. By comparing the data, it quickly becomes clear whether page B contributes to improved conversion.

Google is closely involved in running an A/B test. The simplest way to carry out an A/B test is Google Optimize. This convenient tool is standardly integrated into Google Analytics. This means you can quickly start testing and measuring. Is this type of marketing research not for you, but would you still like to reap the benefits of an A/B test?

Addmark is a reliable marketing partner and will be happy to run an A/B test for you on your behalf. Request no-obligation advice from one of our experts.

What are the benefits of an A/B test?

If you decide to run an A/B test for various web pages or elements on your website, you gain the following benefits:
You always test on real people, which gives you reliable results.

You increase your website’s conversion step by step.

You collect objective data that is also measurable.

You implement changes to your website quickly to improve your conversion attribution.

Curious what Addmark can do for your business? Schedule a no-obligation appointment with one of our experts.