Affiliate marketing

This is a form of marketing in which affiliates use publishers to promote your products or services. Working with affiliate partners can save a company time it would otherwise spend on promotional activities. Affiliate marketing is a strong complement to your own marketing efforts. With the right affiliate partners, it can drive additional conversions and brand awareness.

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Affiliate marketing

What is affiliate marketing?

Affiliate marketing is a marketing model in which external parties, known as publishers, promote your product or service. This approach can be very attractive for both the company being promoted and the affiliate partner.

Publishers promote your product or service to their audience and direct people to your website. What is in it for these publishers?

Publishers earn a fee for any sale generated through them, also called cost per sale. Whether a sale was made thanks to the promotional activities of an affiliate partner can be tracked via tracking links.

Tracking links for your affiliates

By using personal tracking links for your affiliate partners, you can see which publisher was responsible for a given conversion. When customers make a purchase thanks to that affiliate partner, the partner receives a commission. In most cases this is a fixed affiliate percentage of the sale amount.

How do you find valuable affiliate partners?

You can register your company with affiliate networks so publishers can find you. If they are interested in your company, they can request a tracking link in order to become your affiliate partner.
You can also take matters into your own hands and actively look for affiliate partners that fit your business. Think of vloggers and bloggers who operate in your industry or reach the audience you want to reach.

Affiliate channels

Channels through which affiliate partners link to your product or service can vary widely. For a well-known vlogger, it is useful to include links alongside the videos on YouTube. For a blogger with a high-traffic blog, the best option is to add links within the articles.
Other ways to deploy affiliate marketing include an affiliate website, social media channels and email messages.