Conversational Marketing
We have conversations with everyone all day long. It’s time to have meaningful conversations with your audience through conversational marketing! When used correctly, conversational marketing can save time and increase conversions.
Real-time and 24/7 service
Conversational marketing enables your company to respond in real time and around the clock to questions from your customers.
Through personalized messages and intelligent chatbots you can engage in conversation with visitors to your website in real time. That way you ensure fast service at any time of day.
Conversational marketing consists of
Chatbot
Voice assistent
Live chat ensures ultimate engagement
Start conversations with your audience via live chats on your website or social channels! Respond to their questions and issues and try to offer conversational content that truly helps them.
By engaging live with your audience you experience first-hand how they think about your product and where their challenges lie. This is crucial information that you and your team can learn a lot from.
Make your chatbot your best friend
By using conversational chatbots you can be available to your customers 24 hours a day.
Chatbots work with artificial intelligence; they can learn from previous customer contacts. Chatbots can independently answer people’s questions because they operate on data provided to them and make decisions based on this data.
You can deploy chatbots on your website, but you can also use a WhatsApp or Facebook bot.
Start voice marketing
When you target conversational marketing toward a voice assistant it is important that you also adjust your conversational SEO accordingly.
A voice search is different from a search query you type. It is more human, as if you are asking something to another person. When people speak to a voice assistant they often use full sentences and questions.
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