Conversion Attribution

You want to deploy your media and marketing budget as effectively as possible. You do not want to waste money on activities that deliver too little return. Do you want to know how campaigns for your website or webshop are performing? With conversion attribution, you assign value to your channels and campaigns. On the basis of those statistics, you make well-founded decisions. Curious which conversion attribution model is effective for your organisation? Addmark will be happy to work it out for you.

Free consultation

Home
Diensten
Conversion Attribution

Conversion attribution helps you measure your online objectives. You want to understand the effect of the actions you take. When buying advertising, you want to know what it yields in concrete terms. You also want insight into the number of downloads, contact moments and completed forms. With conversion attribution, you make the customer journey measurable. This allows you to optimise your channels and campaigns and use your marketing budget more intelligently.

The chance is high that you use multiple channels and campaigns to reach your goals. In addition to social media advertising, you may also deploy Google Ads to improve your conversion. Many campaigns reinforce one another, but it is also important to map each channel individually. Conversion attribution is usually divided into five categories: First click, Last click, Time decay, Position-based and Linear.

You choose the conversion attribution model that aligns with your reporting and analysis. Need help? Addmark is ready to assist.

What are the benefits of conversion attribution?

Using conversion attribution models helps you make your campaigns and channels measurable. Additional benefits include:

Conversion attribution provides more insight into the behaviour of your visitors.
You map the (added) value of campaigns and advertisements.
Conversion attribution shows which channels overlap and reinforce one another in the customer journey.
It quickly becomes clear how you can deploy your media and marketing budget more effectively and intelligently.
You can respond better to the needs of your target audience.

It is therefore always worthwhile to use conversion attribution to measure and improve your marketing objectives.