Data Driven Marketing

With online marketing everything is about data. These data tell you what visitors do on your website, where their interest lies, and at which moment they drop off. Data from (potential) customers help you to optimize your online marketing activities. The natural search behaviour that you analyse is useful so that you can set up your marketing campaign as efficiently as possible.
Collecting data, however, is an extremely precise process, especially when you use data for marketing purposes. That is why the help of an online marketing specialist is very welcome. Addmark is happy to offer itself!

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Data Driven Marketing

How relevant is data?

In the past many marketing activities were mainly carried out based on a certain gut feeling. Data driven marketing helps you base your marketing activities elsewhere: on data. This helps you as a company to make well-founded decisions. In this way you optimally respond to the needs of your target audience.
Working data-driven also gives you greater insight into the results of your marketing activities. This also means that you can adjust your marketing work based on results and collected data. And so it becomes even more interesting to give your social media marketing a boost!

How do you create a data report?

There are various ways to get started with data driven marketing. A/B tests are used, for example, to test the effectiveness of a page, ad, or an entire website. Collecting and processing customer data in a report is possible with smart software such as Google Analytics. The behaviour and interest of your target audience can be mapped out quickly in this way.
Therefore keep track of the data of your website visitors and customers and use the information to make new choices in your online marketing strategy. Measuring is knowing and therefore insight into your data is absolutely indispensable.

Shape data driven marketing with Addmark

Do you want to collect qualitative visitor data and use it in your online marketing activities? With data management software from Addmark you get the most out of all available data. We offer support in your marketing research and have the knowledge and expertise in house to make reliable predictions. By segmenting we split important data into separate parts.
In this way we can compose a suitable marketing mix for every target group. Based on thorough data analysis we can therefore make recommendations that are really useful to you!