Display advertising

Display advertising is the way to draw attention to your brand and improve conversions. Display marketing offers multiple advantages that make it well worth your while.

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Display advertising

What are display ads?

Display advertising is a form of advertising that uses visually appealing and compelling imagery. The goal is to create brand awareness and drive website traffic.

Display ads typically consist of vivid animations, engaging copy and colourful visuals. With these display banners you can advertise on websites, in apps or with Google partners, depending on where your target audience is.

The ideal display banner

Your display ad must capture attention. You do this by using colourful visuals or animations and compelling copy.

To ensure the display content comes into its own, you choose the right banner formats. Depending on the format you plan to use, you add or omit specific content. If you do not, you risk chaotic, cluttered banners or assets that are cropped or not shown at all. Our designers at Addmark are happy to collaborate with you on what your ideal banner should look like.

The art of display marketing

With display advertising it is important that the ad is visually attractive and communicates a strong message.

That is not the only consideration. When you launch a display campaign, it is important to work in a targeted and deliberate way.

A well-thought-out display campaign shows your banners based on the right audience segments and their interests. You can also show different banners in different phases of the customer journey so the creative aligns perfectly with where the audience is.

Measuring is knowing

The impact of display advertising is easy to measure. This is a major advantage, as it shows which display ad performed best and which had no effect. You can carry these findings into your next display campaign to make it even more successful.