Google Analytics

Launching a marketing campaign based on reliable data? Google Analytics helps you make decisions based on collected data. This handy tool delivers plenty of surprising insights about your website visitors. While Google Analytics is often used for search engine optimization, it is equally powerful for shaping your marketing strategy.

Want to know exactly what is collected by Google Analytics and why analyzing data matters for your website? Addmark explains everything!

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Google Analytics

Google Analytics is a free tool from Google that gathers relevant information about your website visitors. Virtually all activities to, on, and from your website are measurable and thus traceable. This provides you as the website owner with a treasure trove of information that you can truly act on. Your website is, after all, a powerful instrument for attracting new customers.

Want to continually improve your website and measure your marketing efforts? Google Analytics is the definitive way to collect crucial data and generate more website traffic. Additionally, you can leverage Google Data Studio—a free Google tool that helps turn data into detailed reports and dashboards.

Rest assured, you're not alone, Addmark offers all the support you need!

jou alle ondersteuning die nodig is!

Google Analytics, or data analytics in general, is interesting for several reasons. We have listed a few of them:

You gain insight into how many visitors your website receives.
You discover from which regions most visitors originate.
It becomes clear through which channels visitors arrive on your website.
You can see what actions visitors take on your website.
You gain visibility into which web pages underperform and why visitors drop off.

There are many more reasons why analysing data adds value. Addmark will be happy to explain them to you in a personal consultation.

What benefits does Google Analytics offer?

Beyond collecting valuable data, Google Analytics delivers additional advantages. Addmark is happy to explain what these benefits are:

Through a keyword report, you see what search terms visitors are using on your website.
You gain a clear picture of your visitors: who they are, where they come from, and what they’re looking for.
In addition to insight into traffic sources, you also discover how well your web pages perform and where visitors drop off.
Google Analytics is free to use and still provides highly meaningful information!