Local SEO

Do you want to be found online more easily by your target audience? Search engine optimization (SEO) is not only relevant if you operate nationally or internationally. Local SEO is indispensable for any business focusing on a local audience. Consumers and companies often search specifically for businesses in their own region, and you can respond smartly to that with local SEO. Moreover, local advertisers are increasingly being prioritized by search engines.

Why is local SEO optimization through Addmark an even better idea?

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What is local SEO?

With local SEO you make your website better findable for local keywords. Many people search using keywords combined with 'nearby' or 'in de buurt' (in the neighbourhood). Also, place names are often entered in search engines like Google and Bing. You can respond to this by optimising your website for the region where you are active. Further, a Google My Business account is important, since this allows Google to show your relevant business information, for example.

Visitors or customers of your business can leave reviews which also show the trustworthiness of your company.

What are the benefits of being found locally?

Local SEO marketing is interesting for various reasons. Why is it worthwhile to work with local SEO?

Almost half of all search queries have a local intent;
Your company is always prominently present within the search results;
You become more visible in Google and thanks to Google My Business also in Google Maps;
Improved local visibility attracts more online and offline customers;
For companies with a physical location, local SEO is an indispensable way to also profile themselves online.

Be found locally by your target audience

Do you want your company to stand out in the local search results? Improve your local visibility by working on local SEO. The location is given an increasingly prominent role by Google in search queries from different (mobile) locations. For your local findability Google My Business is essential, but your website content must also be adapted accordingly. Make sure that all information is up-to-date and start with local keyword research.
This is necessary for charting out an SEO strategy. If you are not familiar with this subject? Addmark helps you gain control over your local findability.