Performance Marketing

In performance marketing you set clear marketing goals and focus on achieving them. To measure the performance and progress of your activities you use Key Performance Indicators. With marketing KPIs you analyse how your company is performing. Based on data and insights you optimise your activities to achieve better results.

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Performance Marketing

What is performance marketing?

Performance marketing is the deployment of activities that directly lead to measurable results. It is therefore essential to clarify the goals of your activities. In many cases campaigns are evaluated and billed against these specific goals. Examples include paying per click, cost per lead or cost per sale.

Possible results include:

Volume of website traffic
Number of clicks
Number of completed lead forms
Additions to a shopping cart
Total number of sales for a product or service

Benefits of performance marketing

Performance marketing is results driven and therefore reduces risk, because you can intervene immediately. Thanks to comprehensive tracking and real-time insight into performance there are additional advantages.

Because billing is tied to conversions and outcomes, the focus is on return on investment.

With clear visibility of campaign costs versus results, you can allocate budget more effectively.

By measuring results you see exactly what works and what does not. This enables you to optimise campaigns continuously on the basis of data.

Because billing is tied to conversions and outcomes, the focus is on return on investment.

With clear visibility of campaign costs versus results, you can allocate budget more effectively.

By measuring results you see exactly what works and what does not. This enables you to optimise campaigns continuously on the basis of data.

Search Engine Optimization

Search Engine Advertising

Social media marketing

Affiliate marketing

Email marketing

Display advertising

Getting started with performance marketing

Defining goals is the starting point. Before building the first campaign, make the goals explicit. This matters for both your analysis and the ad platforms you use.

Ensure all data is collected and stored correctly. Ideally you have a single overview in which the results of performance marketing are consolidated.

By mapping the customer journey you identify the touchpoints that occur. This shows exactly which channels to use and at what moment for a specific audience.

Based on those touchpoints you gain insight into which channels should be deployed throughout the journey.

By testing both channels and specific campaigns you can allocate budget correctly. This helps you work effectively toward the highest possible conversion rate.

Defining goals is the starting point. Before building the first campaign, make the goals explicit. This matters for both your analysis and the ad platforms you use.

Ensure all data is collected and stored correctly. Ideally you have a single overview in which the results of performance marketing are consolidated.

By mapping the customer journey you identify the touchpoints that occur. This shows exactly which channels to use and at what moment for a specific audience.

Based on those touchpoints you gain insight into which channels should be deployed throughout the journey.

By testing both channels and specific campaigns you can allocate budget correctly. This helps you work effectively toward the highest possible conversion rate.