Pillar Topic Content

Do you want to hold visitors on your website longer? You achieve this by offering relevant content. The findability of your website therefore demands a new approach. People in 2022 no longer search only via keywords, but use full sentences to get answers to their questions. Searching via voice messages also contributes to this trend. This means that Google is increasingly focusing on topics instead of keywords. A Topic Cluster or Pillar Topic is the answer to this change and inseparably connected with inbound marketing. What can Addmark do for you in this?

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Pillar Topic Content

What is a Topic Cluster?

A Topic Cluster consists of a collection of content pages around a certain topic. Each page deals with a specific subtopic. The most important page of the cluster is the Pillar page. This page is positioned at the top of the cluster, introduces the main theme and links to the cluster pages. Additionally all interlinked pages link to each other. The way in which the pages are connected is relevant, because they contribute to your ranking in the search engines.
An excellent reason to engage Addmark’s help!

What benefits does a Pillar Topic offer?

When you start working with a Topic Cluster, it always delivers benefits. Addmark lists them for you:

Structured content satisfies the relevance demands of search engines;
You create greater authority in search engines and thus your website becomes easier to find by search engines;
A Pillar Topic helps you structure the content on your website;
The more high-quality content you publish about a certain topic, the higher Google ranks you when that topic is searched for.