Snippets

Improving your online visibility is a recurring theme when you start with online marketing. Search engine optimisation often focuses on publishing relevant content. That is very important, but the technical side also contributes significantly to your visibility in Google. Snippets are a good example. These short text fragments influence how you perform in search engines.
How do you use snippets, and what requirements should they meet to help you rank higher in the search results?

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Snippets

Snippets

Snippets are short fragments from a longer text and are used to give readers a first impression. The preview of a web page in the search results is called a SERP snippet. It always includes a page title or SEO title. There is also a URL, and the meta description is essential. Snippets usually consist of one or two sentences in which relevant keywords are included.

These short text fragments are highly relevant because they determine whether someone does or does not click through to your website.

Snippets have a major impact on the SEO of a website or web page. They contribute to the optimisation of your site in search engines. That is why it is important to work with an SEO specialist when you focus on search engine optimisation. This specialist will help you write effective snippets for better results in the search engines.

We also have strong expertise in copywriting at Addmark, which is why we are eager to write compelling snippets for you.