Webanalytics

Whether you have a website, use social media or manage an online shop: it is always important to keep an eye on your digital data. There are useful tools for this, like Google statistics for your website, but you do need to know how to use these tools best.

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Why is web analytics important?

As an entrepreneur you have probably set a number of goals for your business. These may vary from more engagement on social media, increasing your sales to driving more traffic to your website. Whatever your goals are: it is important to know where you stand. You do this by uncovering and analysing the statistics of your website.

With website tracking you see, among other things, exactly how many people visit your website, how they find you and whether they take further actions. This valuable data helps you optimise marketing campaigns, but also in structuring your website. The more you know about your customers, the better you can respond to them.

Analysing data, a craft in its own right

Requesting and interpreting web statistics is no easy task. You must know which information is useful and how best to interpret it. Do you have little experience with data analytics and Google Analytics? Or would you rather focus on the core aspects of your business? We are able to analyse all your digital channels. Thus, we can retrieve website statistics, but also analyse all your data comprehensively.

Based on the various data we make recommendations and predictions about your company. That way you know what works and what does not, and you can focus on improving your business.

Analyses tailored to your company

At Addmark we understand all too well that every company is different. That is why we always customize our big data analytics to your wishes. What are your objectives and which digital channels do you prefer to use for them? Once we know that, we can help you in a targeted way. We are not only your point of contact for good analyses and appropriate advice. If you want to improve your website, or want to know whether your social media campaign is performing well? Then we are more than happy to assist.

We know better than anyone how to convert information into an action plan.