Search Engine Advertising (SEA)

Reaching your target audiences online and in a focused manner? That is what Search Engine Advertising (SEA) enables you to do. SEA refers to placing ads in search engines.

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Search Engine Advertising (SEA)

SEA

What is SEA?

Appearing at the top of Google; who does not want that? You certainly do, especially if you aim to grow or improve your online results. Prospective customers are more likely to find you when you rank at the top of Google, while they may overlook the competitor below you. That is how it works in theory, at least. To achieve that goal, you can employ different strategies. Consider Search Engine Optimization (SEO), where you implement improvements on your website or webshop to achieve better results over time. This is often a long-term investment.

Another strategy is Search Engine Advertising (SEA), which means paying for clicks. It is a way to achieve fast results, but it must be done properly! By applying daily updates to your campaigns, you enhance effectiveness and ultimately increase profitability.

Search engines

Advertising Opportunities via Search Engines

The possibilities for placing ads via search engines are continuously expanding. Google remains the dominant search engine with the largest reach. Its advertising platform is known as Google Ads, which includes Google Shopping, a valuable feature for webshops. Through Google Shopping, users can easily compare various offers from different vendors. Alternatively, there is Bing Shopping, which displays product offers with images. As a retailer, you can directly link your webshop database to this feature.

While Google is comprehensive, other popular search engines such as Bing also exist. To advertise there, you use Microsoft Advertising. You can place ads on Bing in a similar way, by bidding on keywords and applying various filters. Bing’s platform also includes Microsoft Shopping for product ads. Addmark can assist your business in setting up campaigns within Microsoft Advertising.

Achieve top rankings in search engines

A high ranking for your company, product, or service in search engines is essential. Addmark helps you identify the right keywords for your ads, craft effective ad copy and configure everything optimally within the search engine. We also review your landing pages to ensure alignment with your ads. This method boosts your online marketing effectiveness. Your ad appears in a top position, gains visibility, and drives additional traffic to your website. A well-executed ad delivers a high click-through rate (CTR), and you will see increased revenue due to better conversion rates. In other words, visitors take the desired action, such as making a purchase or completing a form.