CAPACITY and INTELLIGENCE

Marketing capacity when you lack the people to execute it.

Strategy and systems deliver nothing if there is nobody to run them. Intelligence is the capacity layer underneath your marketing. We run your marketing from the inside, build a department, strengthen a small team with AI, or step in temporarily when someone drops out. For B2B organisations that want to push ahead but do not yet have the people in place.

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What you keep

01
Marketing that runs Campaigns, content and follow-up back on track, this month
02
Systems that stay Automation, reporting and playbooks that hold up after we leave
03
Your own people A team or marketer onboarded on the whole, ready to take over

Marketing run for

Why capacity is the bottleneck

The strategy is there, the tools are on, and still nothing moves.

For most organisations that reach out to us, the problem is not ideas or systems. It is people. There is nobody who actually runs the campaigns, creates the content, follows up the leads and reads the numbers. Hiring a strong senior marketer takes months and often goes wrong, an agency stays a black box that leaves nothing behind, and the one marketer you do have has to do everything alone. Intelligence solves that by adding capacity that builds up your own organisation at the same time.

3-6 mo

Hiring that stalls

That is how long a senior marketing vacancy often stays open. And then someone still needs onboarding before there is any output.

Black box

The agency leaves nothing

You pay a retainer, but when the engagement ends the knowledge walks out and you have built no team or system.

One generalist doing it all

Content, campaigns, automation and data on one person. Something always slips and nothing is done really well.

Handover in place

Knowledge sits in heads, not in playbooks. When someone leaves, the marketing leaves with them.

Intelligence sits outside RevOps as a Service. Those pillars are about your system, your strategy and your processes. Intelligence is about the people who execute. You can take it on its own if capacity is all you lack, or add it alongside when the system is already in place but the hands are missing.

We deliver that capacity in four ways, depending on where you stand. From running your marketing in full, to building a department from scratch, strengthening a small team with AI, or covering someone temporarily. In all four the same principle holds: capacity now, ownership later.

What you keep after an Intelligence engagement

Marketing that runs, with measurable output every month
Automation, reporting and playbooks that stay
A team or marketer able to continue on their own
No dependence on an agency or on a single person

Our propositions

Four ways to add capacity

Intelligence delivers marketing capacity in four ways. Each is its own engagement, depending on where you stand. Click a proposition for more.

Run it and build it

In-house Marketing

You want marketing in-house, but a strong senior is hard to find and an agency stays a black box. We run your marketing from the inside: campaigns, content, automation and follow-up moving again, this month.

Meanwhile we build the team, the processes and the tooling that stay once we leave. You keep a working marketing engine, not a dependency.

Build a marketing team

You have no marketing department, or one that is a lone intern and a few freelancers. We turn it into a real department: which roles you need, in what order to hire, and how the first hires onboard onto a working system instead of an empty CRM.

For the first months we take on the execution, so there is output while your department takes shape. Once your people are in place, we hand over.

AI powerhouse

You have a small marketing team and need the output of a large one. With AI agents for content, ads and data we let a team of two or three run the production that would otherwise take six people. No toys, but agents that do real work in your CRM.

We set up the workflows, train your people on them, and keep a human on every important decision. You scale output without doubling your fixed costs.

Interim cover and support

Your marketer drops out through departure, leave or illness, or you are in a peak and the campaigns have to keep running. We step in temporarily: onboarded the same week, your channels and your CRM running, without anything grinding to a halt.

No weeks of onboarding, no knowledge loss when the contract ends. We document what we do, so your permanent hire can pick it up seamlessly.

Demonstrable sales, and a partner to build on.

Addmark runs the marketing for Bluekens Truck & Bus.

From Google Ads and landing pages to social, email and conversion tracking, working like a marketing team on the inside rather than an agency at a distance. Exactly what Intelligence is about: capacity that actually executes and steers your marketing.

In their own words: "De samenwerking met Addmark verloopt top: ze schakelen snel, denken proactief met ons mee en dagen ons uit om het beste uit onze campagnes te halen. Het resultaat? Aantoonbare sales en een marketingpartner waar we echt op kunnen bouwen."

Read the case

Marketing, Bluekens Truck & Bus · Priscilla van Hooff

40,000

people reached

€0.26

cost per result

2 weeks

lead time

Who guides you

Who comes to strengthen your marketing.

On an Intelligence engagement you work with Carel and Yoni as your fixed points of contact, plus the marketers who run the day-to-day execution. Carel guards the systems, the reporting and the handover. Yoni thinks along on proposition, ICP and channels.

Carel Schrier

Founder, RevOps and systems

Carel has spent twenty years in B2B marketing and RevOps. He makes sure the marketing we run sits on a working system: CRM, automation and reporting that keep adding up. And that everything is documented, so your team takes it over on their own without knowledge evaporating.
Yoni Lammens

Strategist, proposition and channels

Works at the level of the commercial proposition. Which ICP you choose, which message fits it, and through which channels you take that to market best. Translates that into a concrete campaign and content plan that the marketers execute every day.

Frequently asked questions

Frequently asked questions about Intelligence.

Questions we hear often about marketing capacity, with answers you can use to bring your own team along.

What is marketing intelligence as a service?

Marketing intelligence as a service means hiring marketing capacity that strengthens your organisation from the inside and builds it up at the same time. You do not hire an agency that runs campaigns at a distance, but a team that works inside your CRM, channels and brand, and that leaves behind processes and playbooks. So you keep a working marketing department instead of a dependency.

What does it cost to outsource marketing versus hiring a marketer yourself?

A senior marketer on payroll quickly costs 5,500 to 7,000 euro per month including employer costs, and it often takes several months to recruit and onboard someone before there is any output. Hiring marketing capacity delivers results from day one and is cancellable monthly. The difference is not only money, but speed and risk: you are not stuck with a wrong hire.

How fast can you deliver marketing capacity?

Usually within a week. For interim cover or support we are up and running the same week, because we log in quickly to your existing CRM and channels. For a larger engagement such as building a department, we start within one to two weeks with a baseline and a plan. You do not have to wait out a months-long recruitment process.

What is the difference between Intelligence and a marketing agency?

A marketing agency works at a distance, keeps the knowledge to itself and leaves little behind when the engagement ends. Intelligence works from the inside: we run inside your systems, build up your own team and processes, and document everything. The goal is not that you stay dependent, but that your marketing runs on its own afterwards.

Does anything stay behind when the engagement ends?

Yes, that is the whole point. During the engagement we build the automation, reporting and playbooks that keep working, and we onboard your own people onto the whole. When we leave, there is a working marketing engine and a team that takes it over. You are not buying temporary output, you are buying lasting capacity.

Which companies is Intelligence for?

Intelligence is for B2B organisations of roughly 50 to 500 employees that want to push ahead with marketing but lack the people to execute it. For example because a marketer has left, because there is no department yet, or because a small team has to deliver more output. Strategy and systems may already be in place, the hands are missing.

Ready to push ahead?

Need capacity? Let's see what fits.

Book a free 30-minute call. We look at where your marketing is stuck now, which of the four propositions fits, and what it gets you. No sales pitch, just a sparring session on what works in your situation.

Want a baseline of your commercial engine first? Take the Maturity scan, and we use that outcome as the starting point.

Book a call Take the Maturity scan first