Hiring takes too long
Three to six months of searching while your pipeline sits still.
In-house marketing
Your own marketing engine, without half a year of hiring.
You want to build marketing in-house, but a strong senior is hard to find and an agency stays a black box. We run your marketing from the inside and meanwhile build the team, the processes and the tooling that stay once we leave.
What you keep
-
01
Marketing that runs Campaigns, content and follow-up back on track
-
02
Working systems Automation, reporting and playbooks that stay
-
03
Your own team A permanent marketer onboarded on the whole
The observation
Posting a "Marketer" vacancy rarely solves your problem.
The average senior marketer spends 3 to 6 months on the market and is gone again within two years. Meanwhile your pipeline sits still. And the generalist who does content, paid, automation and data all well does not exist.
One person can't cover it all
Content, paid, automation and data call for different people.
Knowledge walks out
When your marketer leaves, the knowledge leaves with them.
An agency builds nothing
You pay every month, but nothing stays behind internally.
How we get there
From scattered actions to a team that stands.
We start within two weeks and work on your real work, not on a plan in a drawer.
01
Week 1-2
Take over what's slipping
We pick up the running campaigns, content and follow-up straight away, so your marketing moves again.
Wat je krijgt
Marketing runs again
02
Month 1-2
Lay the foundation
Processes, tooling and reporting your team can run itself later. No dependence on us.
Wat je krijgt
A working system
03
Month 3+
Onboard your people
We onboard your first permanent marketer onto the running whole, with the playbooks as their guide.
Wat je krijgt
Your own staffing
04
Handover
We step out
The team runs on without us, with everything documented and handed over.
Wat je krijgt
Independence
What you keep
Concrete, and yours.
No dependence on us, but marketing your own team runs. Everything we build stays with you, with a handover that keeps it running once we step out.
What you get
- A marketing calendar your team runs itself
- Configured automation and reporting
- Content and campaign playbooks
- A hiring and onboarding profile for your first permanent marketer
- Monthly numbers on revenue, not on likes
- A handover document so nothing stays stuck with us
Frequently asked questions
What clients usually ask.
Honest answers to the questions we hear on almost every in-house marketing engagement.
What is in-house marketing and when do you choose it? +
In-house marketing means you run your marketing with your own team instead of outsourcing it to an agency. You choose it when you want to keep more control, speed and built-up knowledge. The downside: hiring a strong senior takes 3 to 6 months and a generalist who does content, paid, automation and data all well does not exist. We solve that by running the work while we build the team.
In-house marketing or an agency after all? +
An agency is faster to go live, but builds nothing internally and often stays a black box. In-house gives control and keeps knowledge in the building, but hiring takes months. Our approach sits in between: you get capacity right away and a team that takes over, so later you are not stuck with us or with an agency.
Do you take it over, or teach us something? +
Both. We run the real work (campaigns, content, follow-up) and at the same time build the processes, tooling and playbooks your own team takes over. When we leave, there is working marketing that runs internally, not a dependence on us.
How fast can you start? +
Within two weeks. The first weeks are about taking over what is slipping now, so your marketing moves again. After that, in month 1 and 2, we build the foundation: processes, automation and reporting your team can run itself.
Do you only work in HubSpot? +
No. We adapt to your stack. HubSpot often makes sense because marketing, sales and service stay in one platform, but we also work with other tooling when that fits better with what you already have.
What does in-house marketing at Addmark cost? +
Bespoke, depending on scope and involvement: how many days per week and how long the build takes. Usually cheaper than a full-time senior plus hiring costs and the risk of a wrong hire. Book a call, and you get an honest scope based on your situation.
Ready to start?
Build in-house marketing without half a year of hiring pain?
Book a call. We look at where your marketing stands now and what you want in-house, then you get an honest scope.