Wrong first hire
A generalist where you needed a specialist, or the other way round.
Build a marketing team
Build a marketing team that still stands two years from now.
You want to take marketing seriously with your own department, but which role do you hire first, how do you manage them, and which tooling do you need? We design the department, lay the foundation, and recruit and onboard your first marketers, so you do not start over after a wrong hire.
What you keep
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01
Org design Which roles, and in what order you hire
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02
Hiring plan Profiles, vacancies and where you find them
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03
Management A KPI rhythm and onboarding that keeps running
The observation
Most marketing departments grow by accident, not by design.
Companies hire a marketer, then another, and only after the third hire does the question come up of how it should actually work together. The result: overlapping roles, tooling nobody owns and numbers the leadership team cannot use. A department is designed, just like a product.
No structure or roles
Everyone does a bit of everything, nobody owns anything.
Tooling sprawl
Five tools and three subscriptions nobody really uses.
No steering on numbers
The leadership team sees activity, not a contribution to revenue.
How we get there
From people hired ad hoc to a department that stands.
Four phases, usually across two to four months depending on size. We do it together with you and your leadership team, not alongside it.
01
Phase 1
Blueprint
We design the department: which roles, in what order, how they work together and who they report to.
Wat je krijgt
Org design and role profiles
02
Phase 2
Foundation
Set up processes, tooling and reporting before the people arrive, so they land on a working system.
Wat je krijgt
A working base and stack
03
Phase 3
Hiring
We write the vacancies, help screen, and sit in on the interviews. The first hires are the most important.
Wat je krijgt
First marketers hired
04
Phase 4
Management
Onboarding, a KPI rhythm and a management model, so you or your manager takes it over.
Wat je krijgt
A running department with rhythm
What you keep
A department on paper and in practice.
At the end you have not just people, but a department you understand and can manage. Everything is documented, so it stays standing when you or your manager changes.
What you get
- An org design with roles and reporting lines
- Role profiles and job descriptions
- A hiring and selection plan
- A configured tooling stack and reporting
- An onboarding track for new marketers
- A KPI and management rhythm for your leadership team
Frequently asked questions
What clients usually ask.
Honest answers to the questions we hear when companies want to build a marketing team.
What is the first marketing role you should hire? +
It depends on your motion, but usually not a generalist. With a long B2B sales cycle you often start with someone on demand generation and content; with a product-led model, sooner with performance and data. We set the order in the blueprint, so your first hire matches where your revenue has to come from.
How big should my company be for its own marketing department? +
From roughly 20 to 30 employees and a clear growth ambition, an own department pays off. Below that, a marketer plus external help is usually enough. We help you decide whether you are ready for a department or first for a strong first hire.
Do you handle the hiring too? +
Yes. We write the job descriptions, help screen, and sit in on the interviews. We do not employ anyone for you, but we make sure you hire the right people and that they land on a working system.
Build a marketing team or outsource after all? +
Outsourcing is faster and more flexible, but you build nothing internally. An own department gives control and knowledge, but costs time and money. Many companies combine: a small core in-house, specialisms external. We advise what fits your phase.
What does it cost to build a marketing team? +
Our part is bespoke, depending on how far along you already are and how much hiring is involved. The biggest costs sit in the salaries of the people themselves. Book a call, and we make a realistic estimate of both.
Ready to start?
Ready to build a marketing team that stays standing?
Book a call. We look at your growth ambition and your current setup, then you get a concrete department design and an honest scope.