Inbound recruitment

Do you want your company to achieve growth, but find that you cannot hire the right staff at the right moment? With Inbound Recruitment you do not actively search, instead your organisation is found by potential employees.

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What is Inbound Recruitment exactly?

Inbound Recruitment mainly revolves around attracting potential employees by sharing valuable content.

Here you can think of using visuals that show your employees. Then you optimise the vacancies and application process. And you make use of quizzes and blogs about how current employees spend their day, what their experiences are, and so on.
With this valuable content you need to ensure that potential employees want to work for your company. This as opposed to dependence on open positions and waiting for applications.

Want to know more? Download the whitepaper.

The Inbound Recruitment approach of Addmark

Inbound Recruitment is not something that can be set up in one day. It is a long-term and continuous process. Starting this process well is of utmost importance. But before we create valuable content for your Inbound Recruitment, we begin with step one of our process.

In this kick-off we would like you to talk. We want to learn as much as possible about your company and the challenges that exist within it. After all, you are the expert!
In the kick-off it is important to clarify the following things:

Who is your ideal employee and how can we describe them in a Buyer Persona?
Where are they located?
What content do you currently have?
What do you want to achieve with Inbound Recruitment?

A first campaign needs to be drafted, but a direction also needs to be determined. Which roles need filling and what does that look like in the long term? Furthermore it is important to map out what potential employees would like to see or know from you. We carry out extensive keyword research to establish what potential employees are searching for and with which words they should end up at your company.
Thus, we determine the subjects and topics.

Let’s go! We can begin with the first campaign. The central campaign theme is determined and the topics aligned with the different phases of the Buyer’s Journey are written. The content is written by copywriters with many years of experience. Addmark takes care of publishing the texts and pages and thus the campaign is launched.

We find it important to be as transparent as possible towards our clients. That means that we use clean data and measure and analyse the results. We look whether the previously established objectives have been met and naturally share the results with you. Throughout the campaign there are various optimisation opportunities in the form of Conversion Optimisation.
Think for example of writing multiple blogs, adapting call-to-action buttons, an extensive analysis of A/B testing and much more.

Because we continuously monitor how the campaign performs we can switch quickly and ensure continuous quality of leads. In addition optimising the campaign ensures the return is increased.

Who is your ideal employee and how can we describe them in a Buyer Persona?
Where are they located?
What content do you currently have?
What do you want to achieve with Inbound Recruitment?

Because we continuously monitor how the campaign performs we can switch quickly and ensure continuous quality of leads. In addition optimising the campaign ensures the return is increased.