Dynamic Retargeting
Do you want more touchpoints with your audience through personalized ads? Display retargeting is there to increase the number of touchpoints with past visitors of your website. This increases the chance of a conversion, the purchase of a product or service.
Do you want to reach people who visited your website earlier or encourage abandoned carts to finally make a purchase? Display retargeting is an effective way to persuade your audience. And you are not alone: you have Addmark, an online marketing agency, by your side!
What is display retargeting?
Display retargeting is a smart way to re-engage interested visitors. You create valuable touchpoints through personalized display ads. So you approach people who have already shown interest in one of your products or services. By turning to them again with personal offers, you increase the likelihood of a conversion.
Setting up a retargeting strategy is possible via Google and social media. How do you do this? You display personalized banner ads to convince them to cross the line after all.
What are the benefits of dynamic retargeting?
Do you want to go one step further than display retargeting? With dynamic retargeting you show personalized messages using automatically generated content. What advantages does this deliver?
- Your advertising is targeted with a message that is relevant to your audience;
- You ensure website visitors experience coherent branding;
- You provide people with information that assists them in the buying process;
- Your ads align better with the recipients’ intent;
- You increase your company’s revenue.
Do you want to use display advertising and retargeting for your business or organisation and strike at the right moment in the customer journey? Addmark is happy to help you get started!
How do you start with display retargeting?
Want to map out a dynamic retargeting strategy but have no idea how to go about it? Start a new campaign with Addmark’s expertise and support. Don’t struggle on your own; let our team help you achieve the right results. Random advertising is not a good idea, which is why it’s important to set goals. Also, display banners must convince people to click. And not unimportant: your campaign must be measurable. This way smart optimisation is always possible.
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