Paid Social

There are countless ways to bring your business to attention through social media. Regularly posting on your social media channels without advertising will give you some organic reach, but it pays off more when you combine it with social media advertising. And what about targeted social media campaigns that you can use for website traffic, conversions, leads or video views?

In short, for every goal you want to achieve with social media there is a matching social media strategy. Addmark is happy to help you deploy targeted campaigns to make an impact with the right audience(s).

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Advertising on social media

Why is every company with a Facebook page not successful then? There are several reasons to consider. Just within Facebook Ads you find a host of in-depth targeting options. Not to mention when you also look into options within Instagram Ads, LinkedIn Ads or YouTube Ads. In short, sometimes it can become overwhelming for companies.

Often not all targeting possibilities are used optimally, such as correctly installing a Facebook Pixel which gives you additional capabilities.

We have already been allowed to set up many successful social media campaigns for our clients. We bring this experience and our knowledge and expertise when setting up social media campaigns for our future clients.

Our social media specialist looks together with you at your wishes and goals you hope to achieve with social advertising.

Once it is clear what you want to achieve we can then adapt social media campaigns to this. An example of this is display retargeting, this is a clever way to reach again via social media interested visitors. You can also focus among other things on brand awareness, generating leads or conversions. If the message matches the goal then the chance is many times greater that you run successful social media campaigns.

Depending on the goal of your campaign you can select a bidding strategy. If the focus is on conversions or generating leads you can go for CPA (Cost per Action). When that is not the goal of your campaign you are better off using CPE (Cost per Engagement) or other metrics. We are happy to discuss which bidding strategy will achieve optimal results for your social media campaign.