Keyword Research

Do you want to get started with SEO or SEA? Then it is essential to begin with keyword research. Our team has the experience and expertise to do this for your company.

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Keyword Research

What are keywords?

Keywords are the words used in search queries. When people want to find information on a topic, they combine different keywords into a single query in a search engine.

Multiple keywords are often combined within one query, in which case we speak of a search term. For any organisation it is important to identify the popular keywords within its industry and adjust website content accordingly.

Why keyword research matters

There are several reasons why keyword research is valuable. As described above, it is your starting point for SEO. This applies not only to your SEO strategy but also to your SEA strategy. With the results of your keyword research, you can create new pages or optimise existing ones so they rank high in the search results. You can also use the same search terms in your campaigns for stronger results.

What does keyword research look like?

In a keyword research project we focus on your company’s products and services combined with the literal questions from your target audience. In other words, we investigate how your audience searches for your product or service.

To present the results clearly and use them for your SEO and SEA strategy, we work with four columns:

Pillar page
Content cluster
Keywords
Search volume

Based on the search volume you see how often people search for a specific word. This tells you exactly which pillar pages and content clusters should be prioritised. Ultimately, keyword research results in a complete list of relevant keywords that can be used for your website and campaigns.

The benefits of keyword research

By processing the right keywords in the right way, you will generate more organic traffic to your website.

The outcomes of the research help you improve the quality of the content on your website.

You can use the results not only to optimise your website but also your ads. The right keywords ensure your campaigns perform better.

Targeted content
Keyword research gives you insight into how your target audience thinks and how they phrase things. You can tailor your content to this so it becomes even more appealing to your buyer persona.

Because keyword research enables you to make your content more targeted, more relevant visitors will reach your website.

By processing the right keywords in the right way, you will generate more organic traffic to your website.

The outcomes of the research help you improve the quality of the content on your website.

You can use the results not only to optimise your website but also your ads. The right keywords ensure your campaigns perform better.