Content Strategy

Do you want to significantly increase the chance of returning customers? Challenge yourself to decide which content is relevant for your target audience and do so with a clear content strategy. Good content has value for your audience and creates engagement with your brand, products and services. Would you like unique, standout content and a nudge in the right direction? Map out a content strategy with Addmark.

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Content Strategy

What is a content strategy?

A content strategy is a plan that sets out your strategic choices for content. It is an essential part of your marketing strategy because it describes what you will do in terms of online content. The content you publish must contribute to your marketing objectives. Set clear goals when mapping out a content strategy and make them measurable. You do this, for example, with Key Performance Indicators.

You also define your target audience, map the customer journey and determine which types of content are needed in each phase.

How important is a content strategy for SEO?

Determining a content marketing strategy is important for publishing relevant content for your audience, and it is also important for SEO. Content is the way to rank higher in online search engines. If you write a strong blog, that article can still attract visitors to your website a year later.

Work with keywords in the content you publish and conduct keyword research to align your content perfectly with your audience.

What additional benefits do content strategies deliver?

An SEO content strategy is an excellent way to rank higher in the search engines of Google and Bing. What other benefits does a content marketing strategy deliver?