Marketing Strategy

Reaching customers, selling products and putting your company on the map: you want it all. But where do you start? A good marketing strategy is indispensable here and provides guidance. Which target groups do you want to address? Which tools do you deploy? And how do they work together? By embedding a marketing strategy in a clear and structured marketing plan you can work in a targeted manner.

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Marketing Strategy

A marketing strategy is the foundation

You can of course deploy tools at random, but will you then achieve the right objectives? With the right marketing plans you ensure that all tools serve the same goal.
The marketing strategy lays the foundation for determining the deployment of your channels. As a result, effectiveness is increased. Because we use data and apply it within matrices, gain insight into the customer journey and set SMART goals, we ensure a watertight online marketing strategy.

Clarity through a marketing plan

With an online marketing strategy integrated into an organised marketing plan you determine:

SMART objectives
Budget distribution
Analysis

In this way you work hand in hand with data. By then applying the right mix of channels in your campaigns and delivering the right message to the right target group, your media budget yields the most. Through the use of data you steer your campaigns properly and optimise.

A strategic marketing plan for the future

With a strategic marketing plan you are ready for what lies ahead. By creating a quarterly and yearly schedule for your marketing you can make considered decisions when it comes to timing, budget and tools.

Within a yearly plan you indicate which campaigns you want to set up, who is responsible and when they should be executed.
With a quarterly plan you go one step further. Within this marketing planning you create a concrete plan with clear deadlines. In this way campaigns are launched at the right moments and results can be analysed so that campaigns are adjusted.

Time to evaluate

When creating a marketing strategy and then drafting a strategic marketing plan it is important to stay sharp every month. Analyzing and evaluating results is crucial. Data plays a decisive role here. With the right data you can make the right decisions to achieve the best results!