User Experience (UX)

UX is about user experiences — what do customers think of your website? A UX design can make or break your site. Therefore ensure a well thought-out UX design, so all your website visitors can navigate your site with ease.

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User Experience (UX)

What is UX?

User experience concerns how people perceive your website. With good UX design you ensure your site is aligned with your target audience. This way your website offers the functions and design that appeal to them.

The perfect UX design, where to start?

To raise your website to a higher level with the user experience in mind, it is important to know where your website currently stands.

You can do this by testing the UX of your website, for example using usability testers, questionnaires, and eye-tracking.

Creating the ultimate website UX

Creating a thoughtful UX design is a process where knowledge and experience are essential. Our UX designers are happy to help with creating and maintaining the perfect website.

With the purpose of your website and insights from user research in mind, we get to work!
By producing wireframes we obtain a picture of where elements of the website should be placed. This aims to make the website as logical and user-friendly as possible.

A beautiful UX website

This is where UI and UX come together. While user experience is about structure and user experience, user interface focuses on graphical design.

For your site’s look it is important to use your house style, so your site aligns well with your company and all its communications.

To make sure the website feels calm and organised you need to think carefully about design and placement of buttons, images and text.

Testing UX Design

With A/B testing you test your website on functionality and design. You gain insights about:

The layout of your website. Is the website logically structured?
The design of your website. Has good use been made of images, colours and calls to action?

Based on the insights obtained through A/B testing you can easily make changes to the website.