Technical SEO
Can a machine reach, load quickly and correctly interpret your site? Crawlability, indexation, speed and schema. This is the foundation, the prerequisite before content delivers any return.
MARKETING
Technical SEO audit: the foundation for visibility
A systematic check of whether search engines and AI engines can crawl, index, load quickly and correctly interpret your site. The foundation for both your Google visibility and your citations in AI answers.
Five control layers
-
01
Crawlability & indexation Can Google reach and correctly index your pages?
-
02
Core Web Vitals Speed and stability on mobile as a ranking and conversion factor.
-
03
Structured data Machine-readable for both Google and AI engines.
This first
Technical SEO is not the same as content SEO
They solve different problems. Content determines whether you give the best answer; technique determines whether that answer can be found, loaded and understood at all, by Google and by AI. And technique comes first: content on a broken foundation delivers no return.
Content SEO
Do you give the best, most complete answer to the search intent? Headings, depth, internal links and citable blocks. Only really works once the technical foundation is clean.
What we examine
The five layers of a technical SEO audit
A full audit covers five layers. Together they determine whether a page has a chance to rank in Google and be cited in AI answers. We do not deliver a list of 200 tool warnings, but a prioritised set of levers.
Crawlability
Can a search engine reach your pages? robots.txt, internal links, redirect chains, crawl budget and orphaned pages.
Indexation
Are the right pages in the index, and the wrong ones not? Canonicals, noindex tags, duplicate content and a clean XML sitemap.
Core Web Vitals
Does the page load fast enough on mobile? LCP < 2.5s, INP < 200ms and CLS < 0.1 as hard thresholds.
Structured data
Does a machine understand the page? Schema.org markup (Organization, Service, FAQ, Breadcrumb) per page type, plus hreflang, HTTPS and architecture.
Speed and stability
Core Web Vitals: the numbers Google measures
Core Web Vitals are three measurable signals for user experience: how fast your page loads, how quickly it responds to a click, and how stable it remains during loading. Stay below these thresholds (measured on mobile) and you are in good shape. Exceed them and it costs you rankings and visitors.
< 2.5s
LCP
Load time, how fast the main content becomes visible.
< 200ms
INP
Responsiveness, how quickly the page responds to a click or tap.
< 0,1
CLS
Stability, how little the page shifts during loading.
The approach
From baseline measurement to prioritised action plan
Not a one-off snapshot, but a structured analysis in four steps, with a concrete and prioritised plan as the result.
01
Step 1
Crawl and indexation scan
Crawlability, robots.txt, redirect chains, canonicals and XML sitemap. We map which pages Google does and does not reach and index.
Wat je krijgt
Crawl report and indexation overview.
02
Step 2
Speed and Core Web Vitals
LCP, INP and CLS on mobile field data, with the bottlenecks that affect both your rankings and your conversion.
Wat je krijgt
CWV measurement with priorities.
03
Step 3
Structured data and AEO readiness
Schema.org markup per page type and machine readability for AI engines such as ChatGPT and Perplexity.
Wat je krijgt
Schema audit and AEO checklist.
04
Step 4
Report and roadmap
Not a list of 200 tool warnings, but a prioritised set of levers: quick wins plus structural work.
Wat je krijgt
Prioritised action plan.
Who helps you
Three specialists on your clusters.
SEO in 2026 requires strategy, depth and technical skill. From the first session you are at the table with your SEO consultant, your content owner and your strategist.
FAQ
Frequently asked questions about technical SEO
The questions B2B marketers ask most often about a technical SEO audit.
What is a technical SEO audit? +
A technical SEO audit is a systematic check of whether search engines and AI engines can crawl, index, load quickly and correctly interpret your website. It maps the bottlenecks in crawlability, indexation, Core Web Vitals and structured data, and delivers a prioritised list of levers.
What is the difference between technical SEO and content SEO? +
Technical SEO determines whether a machine can read, load and understand your site (crawlability, indexation, speed, schema). Content SEO determines whether you give the best answer to the search intent. The technical foundation is the prerequisite: content on a broken foundation delivers no return.
How often should you do a technical SEO audit? +
A baseline measurement at the start, then periodic monitoring. A site changes through new pages, updates and redesigns, so one-off checks quickly become stale. Continuous monitoring with alerts flags deviations before they affect your traffic or pipeline.
Does technical SEO also help with visibility in ChatGPT and Perplexity? +
Yes. AI engines crawl your site with the same basic requirements as Google: reachable, fast and machine-readable. A clean technical foundation with structured data is the prerequisite for being cited in AI answers. Technical SEO is the foundation for both SEO and AEO.
Ready to start?
Want to know where your site stands technically?
Start with a technical SEO audit: the baseline measurement that shows where visibility leaks, before you invest in content or campaigns. Part of our SEO, AEO and GEO approach.