What is HubSpot?

 Within your CRM you can track when a visitor becomes a lead and then prepare them to become an MQL and an SQL. Once they become an SQL, your sales team can work to convert them into a customer. Because marketing and sales operate within the same funnel, processes become better aligned. This joint effort leads to stronger collaboration and higher revenue.

 All interactions that (potential) customers have with your company are recorded in the CRM. This valuable data helps every department in their daily work. Examples include:

• Website visits
  
  
• Email clicks and opens
  
  
• Downloads
  
  
• Deals
  
  
• Quotes
  
  
• Tickets
  
  
• And much more

 Within HubSpot you can use marketing automation through an intuitive interface to set up bot builders and automations. You can work with email, social media, ads, website and chat. When you set up integrations with other platforms, you can extend this even further.

Recommendations for SEO Optimisation
 You want to attract more visitors to your website. Good findability is essential and starts with search engine indexing and SEO. HubSpot offers several SEO tools in the Marketing Hub. One of these is an on-page SEO analysis that immediately shows where optimisation opportunities lie. Topics and keywords help steer your content and help search engines understand what problems you solve.

 Once you have visitors, you want to convert them into leads. HubSpot offers landing pages, calls to action, forms with progressive profiling and pop-up forms. When you offer a download, you can set up automatic follow-ups and redirect to thank-you pages..

 Guide potential customers through the entire buyer’s journey. By consistently providing value at the right moments, you build a strong relationship. With workflows you can automatically send relevant information to leads. Supporting this, you can also deploy chatbots to share information.

 In HubSpot you can set up lead scoring to validate and qualify leads based on the customer lifecycle. This provides your sales team with the right leads and priorities so they can act decisively.

 Connect your calendar directly to HubSpot and create a personalised meeting link. Prospects can choose a suitable time in your calendar without back-and-forth emails.

 Manually updating deal status is time-consuming. HubSpot solves this with automations in your pipeline. When leads progress to SQLs through automations, your sales team can start immediately. Automatic lead assignment is faster than ever, supported by tasks so important follow-ups are not missed.

 Create detailed, customised forecasts based on customer data in your database. This gives your sales team more control over what lies ahead.

 Automate outreach and follow-up emails to save time on repetitive tasks. Build a smooth process of timed, personalised emails and reminders for key follow-ups. You can also send InMails and connection requests on LinkedIn with a single click to multiple recipients.

 Close deals faster with eSignature in Sales Hub.

 Ask customers how likely they are to recommend your company with a simple NPS survey, or gather feedback on your product, service or specific elements. Collect valuable input to improve every day.

 Organise incoming customer questions from chats, emails or Facebook chat in a single shared inbox. Every service employee has access, making one-to-one contact easy to scale.

 Improve efficiency in live chat. Use bots to automate ticket creation and guide visitors to the right service representative or knowledge-base article.

 If your service team receives recurring questions, a knowledge base is a welcome solution. Turn FAQs into a full knowledge base with helpful articles so people can quickly find what they need.

 Automate repetitive tasks such as recurring emails, assigning ticket status, updating properties or assigning tasks so you can focus on solving issues and keeping customers satisfied..

 Implement JavaScript in workflows and selected bot actions to optimise internal processes and improve the customer experience.

 Over time data quality often declines. With Operations Hub automations you can automatically capitalise names, correct date properties and much more to keep your data clean and high quality.

 AI in Operations Hub identifies duplicates and merges them directly into a single record.

 Attach specific data points to contacts, companies or deals so all relevant data is immediately available.

 Send information from your HubSpot account to other web applications you use. For example, trigger a webhook when someone has a specific interaction with a bot and set up an appropriate follow-up action.