B2B marketing

Grow your B2B organisation using marketing. Quality leads are essential and form the foundation for further growth. Through the right marketing strategy, tools and SMART objectives we will together create growth.

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B2B marketing

Differences between B2B and B2C online marketing

Business to Business online marketing differs from online marketing for Business to Consumer. B2B has a longer customer journey. In B2B it is also about customer retention. Clients make purchases for a longer period, therefore in B2B marketing more focus is on quality.

In B2C it is about the interests and needs of the consumer. More emphasis is placed on traffic to the website and the number of visitors who make a transaction or register.

B2B marketing strategy

It is important to first set clear objectives and build your strategy accordingly. We are happy to assist in determining a starting point during an initial strategy session.

For developing a B2B online marketing plan it is vital that your company has insight into the customer journey. This way you can respond better to the different phases in your customer journey. Addmark is happy to help you clarify these.

Our B2B online marketing options

Search Engine Optimization is a form of performance marketing focused on gaining a higher position in the organic search results of search engines. SEO almost always features in a company’s marketing activities. This is partly because it offers a cost-free way to achieve a higher ranking in Google and is good for the user experience of your website.

With Search Engine Advertising the focus is on setting up, monitoring and adjusting advertising campaigns in different search engines to achieve the desired goal. These can be ads above the organic search results, shopping ads, but also ads on YouTube.

Inbound is a method where Attract, Engage and Delight are central to help your company grow. In the journey the customer takes through these phases it is important that it adds value and that you build trust. Inbound provides a human and helpful approach to doing business. It is a method through which you can deploy better marketing, improve your sales and ultimately serve your customers in a better way.

You employ v across the entire customer journey. Based on data you deploy marketing aiming for an outstanding experience. This affects both the quantity and quality of new leads, the number of leads converted and the growth of loyal customers.