If your company is not visible, potential customers cannot find you. Visibility is essential, but it must be relevant and well timed. HubSpot Marketing Hub offers a wide range of capabilities that help increase your visibility. You can build a marketing funnel that makes clear when to deploy marketing for maximum impact. You can also create workflows that automate your marketing. In addition, you can develop buyer personas, apply lead scoring and set up dashboards. HubSpot further enables you to optimise website pages such as blogs and landing pages.
The Marketing Hub and the Sales Hub strengthen one another. Where the marketing funnel attracts potential leads, the sales funnel continues the process to convert them into new customers.
Sales Hub brings all the tools for generating sales under one roof. You can create automated email sequences to approach potential leads. For example, you can decide to contact an MQL through a sequence and persuade them to become an SQL. HubSpot also makes it easy to create quotes and standard templates.
Strong service contributes to a positive customer experience. Chatbots and help articles have become indispensable. With HubSpot you can deliver excellent service and save time. You can automate tasks, respond faster to urgent questions through prioritisation and easily add a chatbot to your website. Additional automation features help your staff save time and reduce workload.
Make your website more personal with HubSpot. By connecting the HubSpot CMS to the CRM, you can provide visitors with personalised content. This can be based on location, language, device and lifecycle stage. You can differentiate, for instance, by showing different calls to action for leads and for customers. You can also create new website pages with ease and receive SEO guidance on your content.
Many organisations use external applications. HubSpot can be connected to more than 50 apps, from Zapier and LinkedIn to Zoom and SurveyMonkey. With HubSpot Operations you can tightly integrate your HubSpot account with your company systems. Benefits include data synchronisation and automation across your stack.
