monday CRM or HubSpot: which platform fits your business?
Addmark partners with monday.com and is a HubSpot Platinum Partner. We have no stake in the outcome, which is what makes this comparison useful. Below are the differences that matter in practice, and an honest answer on when to pick which.
monday CRM and HubSpot side by side.
We partner with both. So this page is not a pitch, it is the assessment we make in first conversations anyway.
The short answer. If a signed deal turns into client work at your company, monday CRM is the logical choice. If marketing, sales and service need to live in one platform, with email, forms, attribution and forecasting, HubSpot is. Both platforms can approach the other's job, but neither does it for free.
| monday CRM | HubSpot | |
|---|---|---|
| Origin | A work platform with a CRM layer on top | A CRM foundation with marketing, sales and service on top |
| Data model | Boards, groups and columns. Free to shape without a developer, but you have to create the relations yourself | A fixed object model of contacts, companies, deals and tickets. Less freedom, immediate consistency |
| Marketing | Not built in. Email, forms and automation run through integrations | Native. Email, forms, campaigns and attribution in the same system as the pipeline |
| Reporting and forecasting | Buildable with dashboards, but the platform was not made for it | Strong out of the box, including forecasting and revenue attribution |
| Work after the deal | The core of the platform. A deal becomes a project in the same system | Possible through tickets and integrations, but not what the platform was built for |
| Change by the team itself | High. A team member adjusts a board without help | More limited. Changes tend to run through an administrator |
| Pricing model | Per user, often in bands, with features behind higher plans | Per user, with clear jumps between tiers |
| Dutch interface | No full Dutch CRM interface | No full Dutch CRM interface |
Pricing and features change, so check current plans with the vendor before deciding on cost.
Pick monday if, pick HubSpot if.
Two lists. If you recognise yourself in one more than the other, you have your answer.
Your work starts where the deal ends
Your revenue engine runs across teams
Questions that come with this choice.
What we hear most when a team is weighing these two.
Is monday CRM a real CRM? +
Yes, but with a different origin. monday started as a work platform and built a CRM on top. You create the relations between deals, contacts and accounts yourself, rather than the model enforcing them. Do that well and it works as a CRM. Do it badly and you are left with a set of lists. That difference is exactly what an implementation partner is for.
Can monday do what HubSpot does for marketing? +
Not in the same system. Email marketing, forms, campaigns and attribution are built into HubSpot and not into monday. You can integrate, but then you run two systems and an integration that needs maintenance. If marketing weighs heavily in your question, that is a real drawback.
Can HubSpot do what monday does for projects? +
Partly, through tickets and integrations. But HubSpot was not built to carry project work, and you notice that once delivery gets complex. If your deal flows straight into client work, that is an argument for monday.
What does it cost, and which is cheaper? +
Both charge per user, with features behind higher plans. Which works out cheaper depends on your number of users and the features you actually need, not on the entry price. Model it on your team size and the plan you really need, and include implementation, which is a larger part of first-year cost than licences in both cases.
Can you switch later? +
Yes, in both directions, and we do. History is preserved if the migration is set up properly. But a switch costs time and adjustment, so it is not a reason to make a sloppy choice now.
You partner with both, is this objective? +
We have no preference tied to the outcome, which is precisely why we partner with both. What we do have is a method: we start with your process and your data model, and the platform follows. If you want the assessment backed by numbers, run the scan on the system you use today.
Put it to us for half an hour.
We look at your process, your team size and what happens after a deal is signed. The choice usually follows from that. No sales pitch, and if the answer is that you should stay where you are, we will say so.