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Tailored training

Marketers who build workflows that do not stall.

UTMs that are correct, workflows that still run after three months and an MQL report that sales does not immediately click away. We train marketers in groups of 5 on the day-to-day practice in HubSpot, with their own campaigns as practice material and as the first real deliverable. Two weeks of parallel support after the session on the first launch.

Schedule a session Do the Maturity scan first
What you get
  • ✓ Groups of 5 on your own campaigns
  • ✓ UTM plan and source attribution in a doc
  • ✓ 2 weeks of parallel support on the first launch
  • ✓ Workbook with workflows and campaign architecture
Step 1 · Take stock

First we look at where your marketing team stands now.

Which campaigns are running, what do the workflows look like, which reports are trusted, which UTMs get lost. From that follows a training that fits where your team gets stuck now, not a generic HubSpot manual. Content marketers and marketing ops get separate cohorts.

What we ask before we schedule a session:

  • ✓ How many marketers and which role distribution (campaign, ops, content)?
  • ✓ Which workflows and automations are running now?
  • ✓ How are UTM discipline and lead source attribution arranged?
  • ✓ Which report comes on the table every month, and how much is it trusted?
  • ✓ What is the biggest friction with sales over MQLs?
Step 2 · Tailored design

Then we choose the modules you really need.

Not every marketing organisation needs everything at once. We choose modules based on the intake, split content marketers and marketing ops into separate cohorts of 5, and set up all the practice material on your HubSpot.

Module

Campaign architecture

How you set up campaigns in HubSpot, how you link assets and how you can report at campaign level later. UTM discipline and source attribution sorted.

Module

Workflows and automation

Building workflows that do not break within three months. Triggers, enrollment criteria, suppression lists and what you are better off doing manually.

Module

Reporting and attribution

MQL versus SQL, marketing influence versus marketing sourced, dashboards that hold up in the sales meeting. On your own funnel data.

Where and how

Online, on site or a combination.

For marketing teams online often works fine because we work in HubSpot anyway. A day on site delivers more interaction and direct coaching behind the screen.

Online

Via Teams or Zoom, sessions of 90 to 120 minutes with screen sharing on your own HubSpot. Practical for teams spread across multiple offices.

  • Up to 12 participants per session
  • Recording plus workbook afterwards

On site

At your office, half a day or a full day. A workshop format where we build workflows and campaigns together.

  • Up to 15 participants per day
  • We bring a template canvas

Hybrid

A kick-off day on site, follow-up sessions online. Coaching between sessions to solve campaign questions.

  • Mix of group and 1 on 1
  • Coaching between sessions
What your team can do afterwards

Campaigns that contribute measurably.

Concrete actions for your marketing team. No vague "data-driven", but workflows that do not stall and a report that sales does not click away.

✓ Set up a campaign with UTM and source attribution
✓ Build and debug workflows
✓ Make a dashboard that sales also trusts
✓ Substantiate MQL and SQL with data
✓ Read and explain lead source reports
✓ Onboard a new marketer yourself
Who gives the training

Yoni designs, Kim trains.

For marketing team training you work with Yoni and Kim. Yoni builds the curriculum, Kim stands in front of the group and does the hands-on coaching afterwards.

Yoni Lammens

Yoni Lammens

Strategist & training architect

Does the intake, aligns the scope with your marketing organisation and designs the curriculum. Makes sure campaign architecture and reporting are tackled hand in hand.

LinkedIn
Kim Loonen

Kim Loonen

Consultant & online marketer

Stands in front of the group, does the hands-on sessions on your own campaigns and workflows, and coaches marketers afterwards on the first real launches.

LinkedIn
Price

Our prices are bespoke.

Our services are bespoke. Many clients choose an ongoing RevOps-as-a-Service retainer in which strategy and execution come together. Schedule a call and we will prepare a quote for your situation.

Schedule a call for a price indication Read more about RevOps-as-a-Service →
Questions

What clients usually ask.

How long does a training session take?
Online sessions are 90 to 120 minutes. On site usually half a day or a full day. A complete marketing programme is 3 to 5 sessions spread over 4 to 6 weeks.
Can I get 1 on 1 coaching?
Yes. We often combine group sessions with 1 on 1 for the marketing lead, to work on campaign strategy or attribution choices.
Do I receive materials afterwards?
Yes. A workbook with the worked-out workflows and campaign architecture, recordings of online sessions and the UTM plan on paper.
What does a marketing team training cost?
A single session 950 to 1,800 euro, a complete programme of 3 to 5 sessions between 4,500 and 12,000 euro depending on team size and number of modules. A fixed scope price after the intake.
Can the training also be in English?
Yes. We train in Dutch or English and mix where that is convenient for international marketing teams.
Do you only train on HubSpot?
HubSpot is the most requested marketing tool and we are a Platinum Partner. We also train on ActiveCampaign or Marketo, only the hands-on depth is somewhat less there.
For how many marketers does this work?
We train in groups of 5, with separate cohorts for content marketers and marketing ops. So for a team of 10 marketers we run 2 cohorts. Below 3 it becomes 1-on-1 coaching with the marketing lead. Per cohort 2 to 3 sessions plus 2 weeks of parallel support on the first real launch.
Do you also work with our content people or only ops?
Both. For content marketers the emphasis is on campaign architecture, UTM and how a blog or email asset will later show up in the report. For marketing ops it is about workflows, data model and attribution. We split the group if that helps.

Ready to make your marketing team really deliver?

Schedule a short intake. We listen in, look at which modules are useful and give an honest price.

Schedule a session Do the Maturity scan