13 keywords in the top 3 within 4 months with smart SEO

ABO Milieuconsult, a subsidiary of the Belgian ABO Group, provides specialist consultancy services in soil, environment and asbestos. With clients ranging from government bodies and multinationals to smaller businesses and private individuals, online visibility is essential. From their locations in Kapelle, Houten, Assen and Sittard, they carry out fieldwork nationwide.

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13 keywords in the top 3 within 4 months with smart SEO

13 Keywords
in the top 3

65,2% decrease
in website errors

Increase
in usability

About ABO Milieuconsult

Outranking the competition in Google

As an expert in a niche market, it is crucial for ABO Milieuconsult to be found for relevant keywords. Through these relevant keywords, they appear higher in Google search results, where existing and potential clients can easily find them.

ABO Milieuconsult's aim was therefore to outrank the competition on relevant keywords around soil research, and so reach the top of Google.

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Work performed

From strategy to success: our SEO approach

The SEO trajectory for ABO Milieuconsult

Start of the SEO trajectory:
We began with a baseline measurement of the SEO status to gain insight into the current performance of ABO Milieuconsult's website. This helped in formulating an SEO strategy focused on relevant keywords and improving visibility. With the chosen strategy, we carried out keyword research, categorised these into pillar pages and clusters, and optimised the existing service pages with the right keywords. We also looked at the technical side of the website, such as resolving 404 errors, eliminating duplicate content, and optimising title tags, meta descriptions and URLs. In addition, one to two SEO texts were written each month.

Result of the SEO trajectory:
After a few months of SEO optimisation, ABO Milieuconsult now has 13 keywords in the top 3 of Google! The technical improvements led to a 65.2% decrease in website errors, which has improved usability and Google ranking. Building on this result, new content is published every month according to a set content plan, with one to two SEO texts per month, so that SEO performance keeps growing in the long term.

Approach

An integrated SEO strategy for sustainable growth

The collaboration between ABO Milieuconsult and Addmark is more than just an SEO project: Addmark has grown into a strategic partner that manages ABO's full online visibility and growth. How do we approach this? We do it in 5 clear steps that ensure continuous improvement of search results and customer interaction.

We started with a thorough SEO analysis of the existing website and carried out a baseline measurement to map current performance. This gave insight into current visibility and areas for improvement, both technical and content-related

Based on the findings from the analysis, we carried out technical optimisations, such as improving load speed, resolving error messages and optimising the mobile version of the website.

Alongside technical improvements, we optimised the website's content by integrating relevant keywords and improving the website's structure. This boosted search engine optimisation and improved the user experience.

We set up a link building strategy to increase the website's authority. By obtaining strategic backlinks from relevant and trustworthy websites, we strengthen ABO Milieuconsult's position in search results.

SEO is an ongoing process. That is why we keep monitoring the website's performance and optimising the keywords, content and technical aspects of the website. This safeguards visibility and increases customer engagement.

Based on the findings from the analysis, we carried out technical optimisations, such as improving load speed, resolving error messages and optimising the mobile version of the website.

Strategic growth through improved visibility

SEO success for ABO Milieuconsult

Through a targeted SEO strategy, ABO Milieuconsult has significantly increased its online visibility. With 13 keywords in the top 3 of Google, improved technical aspects and a 65.2% decrease in website errors, the website now offers a better user experience and higher ranking. Thanks to the continuous publication of relevant content, SEO performance keeps growing.

"Through our collaboration with Addmark and their expertise in SEO, our online presence has improved and our revenue has grown."

Thierry Hoogerheide Team manager - ABO Milieuconsult