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Sending gifts automatically with HubSpot and Thanqs

More and more companies want to surprise their customers and employees with a personal gift. But sending gifts manually takes time and is often forgotten. Together with Thanqs from Goes, Addmark offers a smart solution for HubSpot users that lets gifts be sent fully automatically for any desired action. This can be based on actions taken on a website or on data available in the CRM.

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Send gifts automatically via HubSpot workflows
Manage templates via the Thanqs platform
Stronger customer and employee relationships through smart automation
About Thanqs

From insight to action in one platform

Thanqs specialises in sending corporate gifts for businesses. Through their platform, organisations can easily use gifts for important moments, such as a won deal, an anniversary or a birthday. The platform makes it possible to manage gift templates and deploy them as part of broader processes within HubSpot, rather than as one-off actions. 

From action to impact

Automating gifting moments

Many organisations want to do more with customer and employee appreciation, but in practice it often stays limited to occasional actions. A gift is sent after a closed deal or for an anniversary, but rarely as a fixed part of the process. That is exactly where we make the difference!

Linking gifting moments to HubSpot creates a structural approach, where important moments no longer depend on chance or manual follow-up. Instead, these moments become a fixed part of how you treat customers and employees. Waiting for a birthday? Not necessary. Data tells you when the moment is right for a gift.
Think of the difference between occasionally surprising someone and being consistently present at the moments that matter.

The effect of this is noticeable in the relationship. Not only because a thoughtful moment happens more often, but especially because it happens at the right time. That makes it personal, relevant and valuable. As a result, gifting shifts from a one-off action to a considered part of your customer and employee journey. 

AddMark 25-3-2026-74 Scherm­afbeelding 2026-05-05 om 09.28.56 Scherm­afbeelding 2026-05-05 om 10.48.13
AddMark 25-3-2026-74 Scherm­afbeelding 2026-05-05 om 09.28.56 Scherm­afbeelding 2026-05-05 om 10.48.13
How do we use Thanqs?

Practical examples from our customers

With this approach, sending gifts is no longer a manual action, but a logical part of your processes. Within organisations, we see that these are exactly the moments that make the difference. Below we name a few concrete examples that we can set up for you:

Congratulations! A deal has closed, worth €2500 or more. Now you want to strengthen the relationship with the customer and mark the occasion. No manual action, no forgotten congratulations, just a thoughtful gesture at the right moment. 

With HubSpot you automatically send a fitting gift as soon as the deal moves to Closed Won. This creates a strong first impression right after the signature. You immediately show that you value the collaboration. It also increases the chance of a long-term customer relationship. 

Anniversaries are already in HubSpot. The only thing missing was a gift that automatically follows from that.
A customer who has worked with you for five years, or an employee with a birthday or a milestone, these are not moments to miss.
HubSpot knows when the moment is there. And with the right setup, you ensure that something personal is automatically ready at that moment for your customer or employee. No manual action, no forgotten congratulations, just a thoughtful gesture that arrives exactly on time.

What remains is a relationship that feels seen at the moment it matters. And that is precisely what strengthens loyalty in the long term.

A sick employee should not have to wonder whether they are missed. Precisely in that period, when someone is briefly outside the daily routine, a personal gesture makes the difference. Not a standard get-well email, but something that shows the person behind the role is seen.

Through the right integration, HubSpot knows when an employee is off sick. With the right setup, you ensure that something personal is automatically ready at that moment. No manual action, no missed moment, just a thoughtful gesture that arrives exactly on time.

A new employee steps into an unfamiliar world. New colleagues, new processes, new expectations. That first feeling of being welcome, or precisely the lack of it, largely determines how someone experiences the first weeks.

A personal welcome gift on the first working day says more than any onboarding programme ever can. It shows that you were looked forward to. That you count as a person, even before you have completed a single task.

Proposal signed

Congratulations! A deal has closed, worth €2500 or more. Now you want to strengthen the relationship with the customer and mark the occasion. No manual action, no forgotten congratulations, just a thoughtful gesture at the right moment. 

With HubSpot you automatically send a fitting gift as soon as the deal moves to Closed Won. This creates a strong first impression right after the signature. You immediately show that you value the collaboration. It also increases the chance of a long-term customer relationship. 

For an anniversary or birthday

Anniversaries are already in HubSpot. The only thing missing was a gift that automatically follows from that.
A customer who has worked with you for five years, or an employee with a birthday or a milestone, these are not moments to miss.
HubSpot knows when the moment is there. And with the right setup, you ensure that something personal is automatically ready at that moment for your customer or employee. No manual action, no forgotten congratulations, just a thoughtful gesture that arrives exactly on time.

What remains is a relationship that feels seen at the moment it matters. And that is precisely what strengthens loyalty in the long term.

For a sick employee

A sick employee should not have to wonder whether they are missed. Precisely in that period, when someone is briefly outside the daily routine, a personal gesture makes the difference. Not a standard get-well email, but something that shows the person behind the role is seen.

Through the right integration, HubSpot knows when an employee is off sick. With the right setup, you ensure that something personal is automatically ready at that moment. No manual action, no missed moment, just a thoughtful gesture that arrives exactly on time.

New employees

A new employee steps into an unfamiliar world. New colleagues, new processes, new expectations. That first feeling of being welcome, or precisely the lack of it, largely determines how someone experiences the first weeks.

A personal welcome gift on the first working day says more than any onboarding programme ever can. It shows that you were looked forward to. That you count as a person, even before you have completed a single task.

Make more of your customer relationships with HubSpot. With Thanqs you turn data into personal appreciation by automatically sending personalised gifts, for example when a deal is won. Addmark as a partner ensures a proper setup. This way you strengthen your relationships in a natural and scalable way.
Lennart Visscher Thanqs
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