Form submissions +103% with HubSpot

DNA United Forwarders is a freight forwarder in Breda, the place to go for sea, road and air freight shipments to a large number of destinations within Europe. They always aim for a logical and responsible solution that best suits a company.

Home
Cases
Form submissions +103% with HubSpot

42% Increase in page views

98% Website health score

103% Increase in HubSpot form submissions

The start of DNA United Forwarders

Greater online visibility and growth through a complete marketing approach

DNA United Forwarders provides logistics solutions and transport management for companies, but in a competitive sector it is essential to be clearly visible online. That is why DNA looked for a strategic marketing partner who would help them not only with a user-friendly and secure website, but also with improving their online reach through SEO, SEA, social media and strengthening their brand positioning. The goal was to attract more applicants, generate more social media followers and, above all, improve their Google ranking to stay ahead of the competition.

View the website here

Approach

Tight planning and maximum results

The collaboration between DNA United Forwarders and Addmark is more than a project: Addmark has grown into a full-service marketing partner that manages DNA’s complete strategy. How do we do that? We can explain it in 5 steps.

We always start with a thorough analysis of the existing situation. This involves mapping out the current processes, systems and goals. That allows us to identify targeted areas for improvement and develop a strategy that fits the company’s specific needs.

Based on the strategy, we get to work developing the required systems or platforms, optimising the user experience and visual appearance to increase engagement.

After the initial implementation, we continuously improve the functionality and ensure integration with existing systems. This contributes to efficiency and ease of use.

We implement automated processes and manage targeted campaigns to increase efficiency and improve customer interaction. This results in more conversions and a better customer relationship.

After launch, we keep monitoring and analysing performance. Based on the data gathered, we carry out optimisations to drive growth and keep meeting the company’s goals.

Based on the strategy, we get to work developing the required systems or platforms, optimising the user experience and visual appearance to increase engagement.

After the initial implementation, we continuously improve the functionality and ensure integration with existing systems. This contributes to efficiency and ease of use.

We implement automated processes and manage targeted campaigns to increase efficiency and improve customer interaction. This results in more conversions and a better customer relationship.

After launch, we keep monitoring and analysing performance. Based on the data gathered, we carry out optimisations to drive growth and keep meeting the company’s goals.

A fresh start with marketing plans and HubSpot

The foundation for lasting growth and success

After several months of intensive collaboration, DNA United Forwarders has made significant progress. The website achieved a health score of 98% and page views rose by 42%. In addition, their Google ranking improved for key search terms, and they saw a 103% increase in HubSpot form submissions. Social media followers have grown considerably, boosting brand awareness and attracting more applicants. With the optimised website and integrated marketing strategy, DNA United Forwarders now has the right tools in hand to keep meeting their objectives and achieve further growth.

"Our motto is: whatever it takes, we take it here. It’s great that our partner Addmark’s way of working fits that completely."

Arco Bakker CEO